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Hey, Evadavers! A few years ago, the world started switching to a remote format of life. People use desktop and mobile devices for earning, buying, selling, learning, studying, and communicating You can and should offer boosters, cleaners, and other utilities. These programs protect gadgets and provide anonymity for users, optimize the operation of devices and allow you to use all their features. Advertisers should pay attention to this vertical! Still, trying to drive traffic from Evadav to the Utilities vertical? Or maybe you don’t know how to deal with it? We will tell you how to work professionally with it and show you a successful case of one of our advertisers that will inspire you! Details Ad format: in-page Evadav Offer: install (mobile) / Utilities Ad network: Evadav Geo: US Campaign period: 01.09.2022 – 13.09.2022 Total budget: $1 773 Total earned: $2,446 NET profit: $673 ROI: 38% Our affiliate chose this offer because it had a CPI model for mobile devices along with a high payout. Driving traffic in states where competition was running high was risky. The advertiser contacted the personal manager at evadav.com and received comprehensive support and recommendations that worked. That’s how the affiliate’s landing looked like: The advertiser only bothered a little with creatives when adding Evadav in-page campaigns. You don’t need a lot of imagination to create a creative for utilities, but it is better to make several options for testing. Creatives with warnings about hacking smartphones have shown their effectiveness when working with cleaners. A tip from the Evadav team: "ATTENTION", "WARNING", and exclamation marks still work well; however, the android icon should be minimally modified (due to the restriction on original logo usage). Here is an example of failed creatives where the visual does not display the essence of the offer: Generally, it is ideal for utilities when popup notifications look like system messages. They are usually hard to ignore. Therefore, our advertiser chose the Evadav inpage format. And he focused on these creatives: In the offer, you can choose whether to specify a limit according to the Android version or not. Clarify this point in the app store to avoid unauthorized traffic. The cleaner ad targets Android 6.0 and above. Devices are excluded, and the language is English. That’s all for settings. The landing triggered, but after the first week, the advertiser set up the automated rules and a postback, which gave their results. The stats look good, accordingly: Affiliate’s feedback: "The offer is working. Even after the standard optimization, I can drive traffic with a plus". So what are Utilities? Utilities is the category of software products promoted in the install-vertical. It includes various applications for mobile devices and browser extensions: cleaners, accelerators, and other solutions. App installation is usually the target action in Utilities offers. But sometimes, there are offers where conversion counts only once the user uses it. There are enough utilities available today, they are relatively easy to promote, and you can test and optimize as much as you like. Rumor has it that affiliate marketing virtuosos can raise from $2000 per day on utilities. While some believe the tools are obsolete, others successfully drive traffic from almost all channels and geo. Tip from Team Evadav: This niche has a place for beginners and experienced affiliates, so pay attention to this vertical, write to your manager any time of the day, and get the income of your dreams. Offer types in Utilities vertical The target audience of offers with utilities – is not programmers but ordinary users of desktop and mobile devices. These software products make the life of users easier: clean smartphones, get rid of "garbage", free memory, and remove malicious and residual files. In other words - optimize the device. Utilities are: - disk cleaner; - backup application; - device accelerators and boosters; - scanners and software for system diagnostics; - ad blockers; - data recovery applications; - disk defragmentation; - text and media file viewers. Choosing offer In general, contact your manager to choose a good offer. He will tell you what and where will convert better today. But for a successful drive in the install niche, you should also carefully study the conditions of cooperation. The advertiser is insured from shaving when working with an ad network instead of direct deals. But if the lead is not counted because of the KPI discrepancy, the support will not help. For instance, traffic sources can be strictly marked (Hard KPI); it doesn't count if the lead comes from any other channel. Sometimes limits on the number of targeted actions per day are set in offers with cleaners. For instance, if there is a limit of 100 installs offline, the 101st conversion doesn't count, and the advertiser will lose part of the profit. We reject such offers or use trackers and automatic optimization in this case. Among the Utilities offers that have shown promising results, evadav.com has: - Repair System Phone; - Booster cleaner; - Phone Keeper; - Clean Up. Evadav tip: Please write to your manager, who will help you choose an offer. Choosing ad format There are no unsuitable ad formats for the promotion with Utilities offers, but there are those that convert better or worse. The Utilities offer work well with the pop-traffic. Evadav popunder format does not need a banner; the user immediately gets to the target page. Pre-lander will help not to provoke panic due to the cracking of the device or other threats. Evadav inpage traffic is the best for the promotion of Utilities offers. It is similar to system messages; therefore, it is clicked more often. In addition, the inpage covers a solvent audience of iOS devices. Classic push also shows an excellent conversion. If it needs to be clarified where to drive traffic on the selected offer, it is always better to contact the manager, who is in touch 24/7/365. Today advertisers almost always have the opportunity to target the audience by the device type. Push format can obtain mobile traffic, and other sources like social networks, native ads, and banners can also do it. dvice from the Evadav team: We recommend running campaigns with Evadav push and inpage. They are inexpensive, excellent converters, and suitable for beginners. And don’t forget - people sign up voluntarily, which means you get a "warm" audience. Choosing geo In the Install vertical, which refers to the Utilities offers, you should focus more on geo, not payouts. You can get a 100% profit in the US, where the deal costs $15. But it is much more effective to farm in, say, Indonesia, where payouts are ten times lower, and downloads are thousands of times higher. But our partner decided to take the risk and did not fail. The most convertible geo from Evadav today looks like this: - USA - Italy - Turkey - Great Britain - France - Spain - Germany - Brasil - Mexico - Canada Note that this data is constantly updated. Our managers will help you to choose GEO, and formats, set up and launch a campaign, and optimize it for the best profit. Setting ad campaign Creatives should consist of such components: - triggering header with a length of not more than 30 characters; - the precise and concise description in 45 characters; - icon with a resolution of 192*192 pixels; - main image; - link. When developing creatives to promote a Utilities offer, consider its type first. If it is a cleaner and booster, it is appropriate to use an image of the cleaning attributes in the banner: a brush, mop, or broom. Creatives with prohibitory and stop signs are suitable for ad blockers: crosses and “stop” signals. VPN creatives must contain images that are associated with security and privacy: lock or shield. And here is the perfect image for the banner advertising application, which symbolizes the device's protection from threats. It clearly shows why you need to download this utility. Working with landings and pre-landers The pre-lander is useful when using creatives with shocking information or virus threat statistics, which can also scare the user. A pre-lander for offers with cleaners and boosters often includes a credible story about how someone lost money or personal files due to not installing this utility on time. Advertisers also use more aggressive techniques when promoting utilities. For example, the device is reported to be hacked. But along with the information about the network threat, they immediately offer a quick way to solve the problem – install an application. A countdown widget for disabling the device due to virus damage is an even more intimidating component. Make the pre-lander effective by placing the alert and a solution. Scare tactics work great in pre-landers for push and pop campaigns. However, many networks prohibit it, which increases the likelihood of cancellations. To avoid risks, we recommend giving preference to push notifications in the style of system messages or classic push. Evadav tip: Buy a domain that contains a link something like "android cleaner." The clearer and shorter the domain, the higher the conversion. No one will click on a link that looks like a set of letters and numbers. When creating a landing for cleaners, the following techniques showed good conversion: - Post an article about new features where users can now watch movies without restrictions. Select a proper image and the CTA button. - Create a website aggregator of popular utilities using large banners; - Make a detailed and concise description of the application, the steps for its installation, and device specifications. - Inform the user that his cleaner is outdated and needs to be updated. - You can offer an annual subscription at a very favorable price on the landing. - Explain briefly or via article why users need to install this application and what benefits they will get. Evadav tip: The call-to-action button is the main element of the landing page. There may be several, but all should lead to one action. The CTA button should be noticeable and clear. Users should understand what happens if clicked. Our advertiser used a successful landing and did not change it in this Evadav advertising campaign. Testing and optimization It is not enough to create an advertising campaign for a good profit. Post-optimization is a mandatory stage in the advertiser’s work. It is essential to use all Evadav options available in the advertiser’s account to increase profit. ROI often depends on them directly. - Configure the postback to transfer data from the network to the tracker using macros (parameters) – we have more than ten of them. - Use black- and whitelist and set automated rules to fill them up. - When setting automated rules, ensure all data is transmitted via a postback. You can set several conditions at once and no longer do it manually. - We recommend buying only some days of subscriptions as part of the same advertising campaign. It is better to test them from different campaigns and with other bids, giving an advantage to the newest and most expensive. - Use micro bidding to customize bids for your campaign. Place your bets on different parameters and use your budget efficiently. Novice advertisers working with utilities often make such mistakes: - launching the latest subscription days at low bids; - not using postback and automated rules to get the lead at the best price; - choose the browser language, thus limiting traffic volume; - Buying all traffic at minimum bids (due to non-convertible sources and large traffic volume, the rate will be high). It is better to start with high bids, gradually lowering and disabling non-converting sources; - setting a minimum budget or click limits, making it impossible to use top sources and large amounts of traffic. The Evadav team recommends using such lifehacks when configuring Evadav Ads for utilities: - Run several creatives at once, then leave those that showed the best conversion and send the rest to the trash bin; - Focus on the WinRate indicator (formally, in terms of an advertising campaign, less than 60% of this indicator should alert you. However, experienced affiliates still recommend considering WR separately for each source); - send converting sources to whitelists and run with minimal targeting and high bid (don’t forget about limits). We shared secrets and life hacks in the Utilities vertical. Now you know all about customizing and optimizing Utilities promotion campaigns for mobile devices. The niche is significant, and there is enough space for everyone, but do not relax – competition is often skyrocketing, and trends are changing rapidly. Launch new campaigns, test, analyze, and earn with Evadav It’s time to step out of your comfort zone and try to drive utilities traffic! You are in for a fiery profit with Evadav.

Hello, Evadavers! Ho-ho-ho! Winter has come, which means we are officially entering the hottest commercial season of the year. The sales frenzy is going online, and it’s time to dust off your most daring campaign strategies and ideas. So, Evadav Team opens the season of festive bonuses and fabulously profitable campaigns. Ready, steady… We start our winter pro marathon! All Evadav advertisers can participate, both new and existing accounts, with active advertising campaigns. How to participate? (spoiler alert: it’s easier than writing a letter to Santa) - Create a new ad campaign or scale an existing one. - Scale your ad campaigns by 10% in December (compared to November). - Get up to 6% cashback on your monthly spend. Bonuses level: The bigger your advertising campaigns and spend, the more cashback you get. Promo will last until December 31. Do not miss your chance to get abundant wealth and great cashback on monthly spend. Scale your campaigns and make a profit Recommendations from the Evadav team Winter means a festive season and, therefore, a lot of sales. We recommend launching campaigns: 1 with the best advertising formats from Evadav: - Updated inpage is especially good due to new custom styles: more conversion and ROI; - classic push does not lose its relevance; - pops are very promising this month. 2 in optimal verticals from Evadav: - dating - sweepstakes - betting - gambling - crypto - utilities - software 3 on Evadav’s top geo: - The United States of America - Canada - Mexico - Brazil - Germany - United Kingdom of Great Britain and Northern Ireland - France - Italy - India - Thailand To get a cashback, send an email to support@evadav.com from 01 to 10 January with the subject: CASHBACK and the following info – your email (the account login) and the spent amount for December. We’ll take it from here. Start marathon

😎Hello, Evadavers! What are Black Friday & Cyber Monday sales? Black Friday is the weekday following Thanksgiving in the US. (the fourth Thursday of November). Most affiliate product creators, eCommerce shops, and software system developers provide large offers throughout Black Friday week. Typically customers are able to expect fifty to eighty percent off on nearly every product they're thinking of shopping for online. That is why such Black Friday offers are promoted by almost all types of bloggers, affiliates, website owners, and marketers. With massive offers and discounts, they sell affiliate products like hotcakes. Definitely, we recommend that you test yourself and run advertising campaigns, first of all, on such verticals as: ✅ eCommerce; ✅ Dating; ✅ Sweepstakes; ✅ Streaming; ✅ Beauty; ✅ Gifts; ✅ CyberSport; ✅ Software; Promote offers from our partners with Push notifications, Inpage banners, Popunder, and Native ads. To make that alive, this year we at Evadav have prepared a profitable offer for all advertisers without exception. 🤑There we have a Black Friday deal: Use promo code EvaBlackFriday22 and get 10% on top of your advertiser balance. Be aware and hurry up, promo codes are limited in time till the end of the day and be active only on 25th November. You won’t wish to miss them! _____________________________ 🤑To help you we also collected the best deals from our partners. ✅ Spy Tool Deal - Adplexity Get a 50% discount for the spying service with up to 40% life discount and be whitelisted to the early access to the TikTok Ad spying tool for free. (the tool will be released in early 2023). Promo code: evadav_bf22. ✅ CPA Network – Adsempire Get increased rates for exclusive dating offers with AdsEmpire: Flirt - CA - web - 3.3$ mob - 2.8$ Benaughty AU - web 6.3$/mob - 5.8$ OneNightFriend - US - web - 2.8$ mob - 2.5$ together2night - NZ - web - 4.8$ mob - 4.3$ meetwild ES/GB - web/wap - 2.8$ Swipe-next US/UK/AU/NZ/CA - €2.5 GET A BUMP! and instant approval. Promo code: evadavBF. ✅ Tracker – Voluum Get up to %30 discount and an additional BF deal. Promo code: evadav. Start Black Friday Ad Campaigns & Monetize Your Traffic With Evadav

Hello, advertisers! Inpage format, presented by ad networks a few years ago, stirred up the market, arousing the interest of advertisers. The format is attractive because: - it is not subject to regulation by browsers; - it increases traffic and ROI. Evadav tip: If you’re looking for new traffic sources, look at the inpage! It is a forward-looking format that immediately became a hit among advertisers, allowing successful campaigns on any device, including MAC and iOS. The Evadav team has developed a detailed step-by-step guide for learning how to work with the inpage format in which we: - give all the features of the format in detail; - talk about new custom styles that will increase conversions cosmically; - teach to run and optimize advertising campaigns; - and share life hacks and tips to maximize profit while reducing costs. Start pumping knowledge and skills for the most effective use of inpage from Evadav! Specs and features of the inpage format In-Page is a pop-up banner ad that works in any browser and on all iOS and macOS devices. The block is placed inside the page without any user activity. Due to it, the ad covers a wide range of potential customers. Before launching an ad campaign, the advertiser can choose Standard or Premium traffic. Premium Inpage is a traffic source that can bring high results with minimal advertiser involvement. You do not need to work with white and black lists and select the sources manually. Inpage also has the following advantages: - CR immediately grows several times; - Due to the careful selection of sites, sources are as consistent as possible with the vertical; - No need for optimization: resources can be directed to other areas that require your attention. Inpage is a practical format that reaches the widest audience. It covers platforms Windows, Android, macOS, and iOS, which favors them from the classic push notification. It is adaptive: it targets all devices, providing maximum coverage and achieving high CTR, covering almost 100% of users. Top geo The most significant traffic volumes in these countries: Android - India - USA - Brasil - Malaysia - Philippines iOS - USA - Japan - Great Britain - Saudi Arabia Windows - USA - France - Brasil New custom styles The updated inpage format from Evadav has changed in appearance; the mechanics remain the same. After the upgrade, users can choose styles with templates: - Classic allows you to form different ads with a button where you set the desired text. - System is a format that mimics the OS notification. It increases the CR with the same impression amount. -vSocial is a template that makes the pop-up window look like a social network notification. After the updates, the customization of creatives for any verticals and pre-landings has been simplified for the user. Banners are as attractive and relevant as possible, which leads to an increase in CTR and CR indicators. As a result, ROI offer also grows. The most popular styles for working with creative ads: Classic with Dark and Light templates is versatile, the real win-win solution for: - gambling - betting - finance - nutra - sweepstake - e-commerce - crypto Social with LiveChat templates is perfect for: - dating - webcams Original and attracts attention, which means a confident CTR build-up. System with templates imitating system notifications is suitable for the following: - software - utility - antivirus - sweepstakes - APK Evadav tip: To optimize the design of the ad campaign, the advertiser should choose the style that best suits the objectives and specifics of the vertical. More about styles The style specifies the appearance of the banner. The advertiser selects the option that will look native on the page. There are three styles: The advertiser specifies the template corresponding to the selected banner format. Examples of Classic style templates Examples of System style templates Examples of Social style templates The description text must embody the semantic core: clear words and terms for your audience. A button text should engage with a clear and understandable CTA (Call to Action). For example, register on the site, buy a product or get a bonus. The button can be located inside, outside, or with alignment to the left edge. You can add macros to optimize configuration. The minimum required set is {CLICKID} and {SOURCE_ID}. As part of the advertising campaign, you need to test different creatives. For example, we test images in a live chat template. The more attractive images, the better, but you need to pay attention to your budget. Usually, the picture gives a +30% CTR. Also, test the button position – it affects CTR. Evadav tip: We recommend experimenting with creatives, without limiting imagination, in any amount. Next remains to watch the indicator CTR. You can turn them off at any time for those creatives that did not work, leaving everything that contributes to the increased clickability. What is the result? With the inpage format and new settings, you can quickly get these statistics: Adult dating vertical – results before and after the use of new custom styles. We can see how ROI and profit have grown enormously. Inpage is a forward-looking format that has already proven its effectiveness in promoting the offer and profit of your dreams – still hesitating? Then read the complete guide and see for yourself Run inpage-campaigns and get cosmic profit

Hello, Evadavers! Long-awaited news for our publishers. Due to your numerous requests, payments will be made on Tuesdays. - Payout times will remain the same. - Payout day is moved from Monday to Tuesday. - An individual payment schedule is still available to you - contact your manager to find out more. Don't forget to check your payment details. Increase the number of widgets, connect new sites, applications, traffic flows, and earn with Evadav

Hello, Evadavers! No time to fall into the blues, because the Evadav team has prepared an incredibly profitable promo for you. Coupons for $100, $200, $300, $500, $750 and even $1,000 are waiting to be picked up. Multiplying your profit and getting bonuses has never been so easy! We are launching an autumn level-up marathon for our advertisers - with bonuses of up to $1,000. All Evadav advertisers can participate, both new accounts and existing ones with active advertising campaigns. How to unlock bonuses? It’s as simple as possible: - Create new advertising campaigns or scale existing ones. - Increase spending and go through the loyalty system levels from Evadav - Get your fall bonus every time you level up. Bonus system: -v$100 - when achieving the Bronze level, deposit $500, spending from $301 to $1000 - $200 – achieving the Silver level, deposit $1000, spending from $1001 to $3000 - $300 – achieving the Gold level, deposit $2000, spending from $3001 to $8000 - $500 – achieving the Platinum level, deposit $4000, spending from $8001 to $25000 - $750 – achieving the Diamond level, deposit $5000, spending from $25001+ - $1000 – achieving the Diamond+ level, deposit $8000, spending from $100000 Advice from the Evadav team: recommend launching campaigns on: Formats inpage, push, and pops, this month they are especially good and profitable; Top-10 verticals for faster level progression: - dating adult - utility - software - smartlink - push notification - betting - trading - sweeps - APK Top geo: - United States of America - Brazil - India - Indonesia - Vietnam - Australia - Canada - Italy - Germany - United Kingdom of Great Britain and Northern Ireland - France The marathon will last until October 31, so don’t miss your chance to multiply profits. Create new campaigns, scale existing ones and get wow bonuses when you level up

New Features From Evadav: Filter Campaign Group and IOS 16 Targeting We have added new features and options to our product. Sharing the latest updates with you! Hello, Evadavers! We have added new features for advertisers and options in your profile. Sharing the latest updates with you! What's new in the Evadav profile? - Filter Campaign Group - IOS 16 Targeting. We’ll take an in-depth look at both new features. Campaign Group Filter In Evadav profile, you can gather campaigns into campaign groups. We've now added the ability to filter campaign groups in statistics. The Campaign Group filter has been added to all cabinet tabs except the Group, Source, and Zone tabs. Targeting by iOS 16 In Evadav profile, you can set up targeting when you create a campaign. We have added the ability to specify targeting for iOS 16 (which is the latest operating system from Apple at this time). iOS 16 displays when you create a campaign in the OS version field Launch campaigns with Evadav

Hello, Evadavers! This month, we expanded the list of available placements and added more than 1000 new sites and applications that have passed the full review. According to the results of tests from our traffic buying team, we share with you the most effective verticals: - Dating - Gambling - Utility - Software - Smartlink - Push notification - Betting - Trading - Sweepstakes - APK We recommend testing such countries as USA, Brazil, India, Indonesia, Vietnam, Australia, and Canada. - Choose the offers and countries that suit you from the list. - Create an advertising campaign. - Write to your manager and replenish your balance until September 30 with a bonus from Evadav. - $100 bonus - for deposits from $2000 - $50 bonus - for deposits over $500 - $25 bonus - for deposits over $100 Go to your personal account LAUNCH ADVERTISING CAMPAIGNS WITH EVADAV

Hey, Evadavers! The hot summer is about to end. Now is the time for holidays, relaxation, and incredible profits. The Evadav team always stands with you and already has a suitable activity for you. Are you expecting some prizes or bonuses, aren't you? There you will be absolutely right! Welcome our Hot Summer Time Giveaway. Now you’ve got the chance not only to increase your profits but to get bonuses! We are launching a promotion for our advertisers - Hot Summer with EVADAV. All advertisers can participate in this activity, both new accounts and those whose advertising campaigns are active now or were launched earlier. How to get bonuses? The flow is easy as pie: - Create new ad campaigns and build up your spend. - Make sure your August spend exceeds your spend for July by $2000, $5000, or more. - Get your $25, $100 or $250 bonus. Take your bonus: - $100 if your spend exceeds your spend for July by over $2000 - $250 if the spend exceeds your spend for July by $5000 New customers get $25 to test traffic with a promo code hotsummer25. An extra point: Cashback up to 6% is ready. Ask your manager about it. The promo will run to August, 31 . Increase your spend and get bonuses from Evadav

😎Hi, Evadavers! Meet a new feature from Evadav - Telegram Bot🔔. Where to find and how to connect it? To activate the bot, the user needs to log in to their account, in the Evadav profile. 👆 Make sure you filled the field - Telegram. If your nickname is not listed here or you see an invalid one - contact our support team who will help you to replace or add the actual nickname. 🚀 Next, click "Start receiving notifications" in the Telegram bot in the lower right corner. ↩️After you press it, you will be taken to the bot's page Evadav Notifications : ✔️ Click "Allow" and you will be redirected to the Telegram application, where you should press /start. After that, click on /link and go to the Evadav profile by the link indicated in the message. 📧 In your profile, you will see a message telling you that the connection was successful: ⚠️ In Telegram, the bot will also inform you of the successful connection of your account: 🔒 To disconnect from sending important notifications through the bot, in your personal account, in the same section of your profile, you need to click on "Stop receiving notifications". All notifications from the bot will be stopped. You can use both advertiser and publisher notifications for one Telegram account. How does the bot work? In triggering conditions, the subscribed user receives notifications from the bot about different events. The list of events will be constantly expanding, according to your requests. Now among them, there are notifications such as: ✅ For advertisers: - Achieving a zero account balance; - The remaining balance will be enough for 1 day (calculated based on the spending of the advertising account for the last period); - The ad campaign has been rejected by moderation; ✅ For publishers: - There was a successful domain change; - Widget was rejected by moderation; - Widget was banned without passing an antifraud check; Important: share your feedback on this tool and your suggestions on how we can make it more useful for you, and what new features you are looking for that will help you achieve your goals. CONNECT THE TELEGRAM BOT NOW->

Hi, Evadavers! We've added a limit alert for our advertisers to notify them that their ad campaign limits are about to be reached. Where can you see it? In your profile, in the advertising campaigns list. information on reaching advertising campaign limit will be visible on the right, in the Budget limit, Click limit columns. When you use 70% or more of the limits, a red icon with a fire will appear. When you click on the icon, you’ll see the inscription "70% of total campaign budget spent. Recommended to increase". Clicking on the "Recommended to increase" inscription opens the campaign editing page, the limits setting section. Always remember: the more limits you set for your campaigns, the more auctions your campaign will participate in. Also, we only recommend that you keep an eye on your balance and, if possible, keep it above $150. LAUNCH ADVERTISING CAMPAIGNS WITH EVADAV->

Hello, Evadavers! Take 2 minutes and have a unique chance to get an extra white list for your vertical from Evadav & Affbank directly. What do you need to do: - follow the Affbank Awards page; - vote for Evadav in push, native, and traffic source categories; - screen your votes and save them (3 snapshots); - send an email to support@evadav.com with an account ID (email), your contact telegram/skype, and screenshots attached; Boom! Here you are, almost in a step from your reward. We'll respond to every email after the award finale, starting July 27th. [Thank you for staying with us] We always stay with you and follow your needs. So share your attention to our cooperation and get an exclusive reward. Vote for EvaDav

Have you heard the news? Twitter is launching a new way of creating and sharing content - Notes! What are the Notes? Notes represent a tool allowing the creation of long reads. The new features for Twitter users, who are used to short messages containing 280 characters maximum, will allow users to: - create articles with rich formatting - upload media - share posts via Twitter and Facebook. The major Twitter update allows creating a note with a 100-character title and text up to 2,500 words. Photo, video, GIF, and tweet embedding will be possible in users' Notes. Each Note has its link, and you can tweet, retweet, send in DMs, like, and bookmark it like a tweet. How can Notes be useful for publishers and advertisers? Publishers - Monetization of traffic from Twitter is now gaining popularity and momentum. More and more publishers have begun to take advantage of the opportunity to monetize such traffic. Now advertisers could reach 465.1 million users on Twitter, placing it 14th among the world's most 'active' social networks. - Twitter's latest investor report shows that the company had 229 million monetizable daily active users worldwide as of April 2022. - Among other things, Twitter allows monetizing video broadcasts as well. - Also, you can get traffic from Twitter with Push messages. How? Push subscriptions represent a popular form of monetization from Twitter. Users on Twitter visit your website, read your content, subscribe to push notifications, and return to your site regularly. To run ads with Evadav, select the format, type and pricing model for push notifications in your Evadav profile. Also, choose targeting, add creatives, and set budgets and limits. If you have any questions about customizing your ads, contact your manager 24/7. Would you like to grow and monetize your Twitter traffic? Do it with Evadav Advertisers - If you are an advertiser, you can buy traffic to promote your Twitter account and get more followers. - You can use Twitter as a pass-through page by publishing the link to your ad page in the Twitter post or Notes. The secret sauce: not so many platforms allow to post the adult content 18+. However, it's possible on Twitter! You can advertise subscriptions, goods for adults and you can even add creatives in Notes. Buy your traffic for Twitter with Evadav And while Twitter is going to launch its micro-blogging, check out our blog to read the articles you may’ve missed: - Fresh Profit on Pops Traffic - 5 Steps to a Successful Campaign with Popunder - Advertising Strategies to Increase CTR Launch campaigns with Evadav

Paired with tons of impressions and conversions, click-through rate really matters when you launch your ad campaign. So let’s find out how to get more clicks and boost your CTR with Evadav. TOP - 5 Tips to Increase the CTR of Your Ad Set the Perfect Timing What’s the best time to show your ads in order to increase your CTR? Holidays, of course! The profits received during Thanksgiving, Christmas, and Cyber Monday tend to be the highest. Take advantage of major holidays, sales events, phone model release dates, sporting events, and TV series finales. Also, learn when your audience is the most active and set the days and time when the ads will be shown. Schedule your campaign in Evadav profile. Test the Frequency Capping for Your Audience Everything new is greeted with great interest. However, when an ad is seen multiple times, it loses its impact - it becomes invisible. People may turn it off due to intrusiveness at worst. Let’s consider the example of push ads. Imagine how weird and annoying the ad seems when you get four times a day that you won a BMW. A reasonable ad limit is essential to preventing record-low CTRs. According to Evadav statistics, the best results show campaigns with 5 impressions per day. We suggest limiting the impressions of your ads to 5 impressions per day. 1 audience = 5 impressions per 24 hours. Set capping, launch your campaign, and monitor the statistics with Evadav. Get Bids Increased for Better CTR Low bid makes the CTR low. Thus, the lower your bid is, the worse the sources you get. You may have nice creatives, but if the bid is low, the chances of success are low as well. The higher the bid, the more potential auctions your ad campaign will participate in. Thus, you increase the probability of working with the sites with the best clickability for your creatives. In your Evadav profile, the average CPC and the recommended bid size are shown after you choose the country in the settings and press recommended or max bid. We constantly update this information so that you can launch your campaign with the most relevant bid for your audience. Follow the bid size recommended in the campaign settings with Evadav and launch your campaign. Choose the Right Creatives As for creatives, we recommend launching at least 4-5 creatives to qualify the traffic source. Ad campaign tested with 1-2 creatives is bound to perform worse. Pay attention to the quality of the pictures you use. They should be comprehensible, trustworthy, and reflect what is written in the text. Noone will click on the ad with a dog under which the text will say: Win an iPhone 13 pro max now. As well, the statistics show that illustrations with women attract users more than with men. Test the creatives within your campaign. You can test up to 8 creatives in each ad campaign. Add Imagination to Your Text The text should be catchy and correspond to the illustration. It should deliver the message you want to send and include the CTA. - Also, it’s a nice idea to use Emojis to attract attention, but don’t overuse them. - Make your text personalized: “Using an iPhone?” / “Are you in Kyiv”? - Numbers in titles always work: “9 out of 10 people advice using the microwave XXX” dd title up to 30 characters and description up to 45 in your Evadav profile while launching an ad and test it. Choose Evadav and launch the most successful campaigns!

Hi, Evadavers! We are happy to announce that we have connected over 1,000 new popunder sites and they are already available to you! Get the most out of your traffic with: - Top CR - up to 1:4 using pre-landing; - Filtered clicks - just right for your offer; - Volumes - over 1 billion clicks currently available for redemption; - Smart auction and auto-rules - let you take the best part, and not spend all your time setting up and optimizing. Advice from the optimization team: - Experiment with bids - smoothly increase them from the recommended to the maximum - so you select the most converting sites for your offer; - test the Premium and Standard types of traffic in the A / B tests; - advertisers from Gold level and above - use microbidding for spot work with bids; Also, until the end of the month, we’re running an activity with bonuses for topping up- EvaDav Ad Network - Advertising Platform Want to know more? Read our blog - Fresh Profit on Pops Traffic | Evadav Check out our awesome blog articles about Popunder you may have missed: -Premium Popunder campaigns and Top 10 countries with recommended rates -Premium Popunder Traffic -5 Steps to a Successful Campaign with Popunder If you have any questions, please contact your manager, who is ready to help you 24/7/365. LAUNCH ADVERTISING CAMPAIGNS AT EVADAV

Hello, advertisers! Spring is over, and a hot summer awaits us... And this means that it's high time to grab some hot bonuses from Evadav! Launch and scale campaigns to get bonuses for balance replenishment How do I get bonuses? You will receive bonuses on your next replenishment when you upgrade your account to the next level of our system. All you have to do is: - Create ad campaigns and scale the current ones in the second half of June (16.06.22 - 30.06.22) - Optimize them with auto-rules, microbidding and winrate What bonuses can I get? Depending on each new level in the system that you have moved to during the period 06/16/22 - 06/30/22, you will be able to receive the following bonuses:: - Standard $0-$300 - entry level - Bronze $301-$1000 - your bonus will be $30 on a deposit of $300 or more - Silver $1001-$3000 - your bonus will be $100 on a deposit of $1000 and more - Gold $3001-$8000 - Your bonus will be $300 on a deposit of $3000 and more - Platinum $8001-$25000 - your bonus will be $800 on a deposit of $5000 or more - Diamond $25001+ - your bonus will be $1000 on a deposit of $5000+ If you have already reached the Diamond level on our platform, we offer you to scale the spend by 50% compared to early June (01.06 - 15.06) to get a $1000 bonus on any next deposit from $5000. The higher your level in the system, the more bonuses you can get! Increase your spend and get bonuses - https://bit.ly/3O8oWBQ How do I request a bonus? You will have 30 days to request a bonus from the moment your account is upgraded. Email your manager in personal messages requesting a bonus on your next deposit and use the funds to promote in Evadav. How long will the promo last? The promo will last from 16.06.22 till 30.06.22. Hurry up to move to the next level to get more bonuses! In advance to pump your profits, we've collected top verticals and geos for the latest months. Geos: - India - Brazil - Indonesia - United States of America - Philippines - Thailand - Malaysia - Vietnam - Italy - Germany - Bangladesh - Japan - France -Mexico - United Kingdom of Great Britain and Northern Ireland Verticals: - dating - site content - gambling - software - extensions - nutra - sweepstakes - services - finance - e-commerce - crypto - shopping - smartlink - utility - betting Launch campaigns with Evadav

Hi, Evadavers! In this article we'll describe what is important to know about a new feature in our advertisers' personal account - WinRate. Summary: - What is WinRate? - What is the relationship between WinRate and the auction? - How is WinRate calculated? - How to increase the effectiveness of your advertising campaigns with WinRate? - How to use WinRate in combination with MicroBidding and Auto-rules? What is a WinRate? Win Rate is the percentage ratio of the number of impressions gained in an auction divided by the total number of impressions bid on. WinRate is based on Bid and CTR. - Bid - the higher it is, the more chances you have to win the auction. - CTR - the higher the clickability of the creatives within an advertising campaign, the more likely your bid will win, and your ad will be shown on the publisher's site. Important: For CPC model only!!! For the CPM model, CTR is not counted. In other words, WinRate is a parameter that indicates the competitiveness of the used bid, set of creatives, and targeting settings for the ad campaign / source. How does the auction work? It's based on a basic calculation formula: CTR * Bid = CPM. Advertisers are competing for each impression on the platform. The system forms an auction. All advertising campaigns take part in this auction, which, according to their targeting settings, are able to bid for the ad impression. The system chooses the ad campaign which has the highest CTR*Bid. This approach focuses on delivering relevant ad creatives to the most targeted audience at the publishers' sites. WinRate Formula WinRate in percent = (number of impressions won / number of auctions in which the campaign participated) x 100 For example, if a bid participates 1 million times and wins 500,000, this is calculated as: (500,000 / 1,000,000) X 100 = 50% WinRate - green indicator 70%+ - your advertising campaign is taking enough hits within the auction. Raising the bid and adjusting the sources, you can achieve even higher rates, for our part, we consider this level "good". - yellow 50<69% - your ad campaign is in the middle of the auction. You can get more impressions by doing optimization. - red 0<49% - an important signal for the analysis of the advertising campaign and raising the bid / change of creatives and/or targeting. - n/a - the index is calculated for the period selected in the statistics. If you see this sign next to a campaign or a source in the statistics, this means that your company does not get enough data for the correct calculation of the WinRate. We recommend increasing the traffic buy for such a campaign in order to collect enough statistics for calculations. Increasing your WinRate A high WinRate in programmatic terms might indicate low competition for users at the source of traffic or an effective bid. A low WinRate is always a signal that the bids for a specific campaign and/or source need to be increased and the creatives need to be checked according to their CTR. Here are some ideas on how to increase the WinRate for your campaign. -Grow up the bid for ad campaigns with low WinRates -Buy more traffic in campaigns with creatives that have a high CTR, or duplicate them for other campaigns. -Optimize the bid for sites with a high WinRate -Use auto-rules to whitelist and blacklist sources to select the ones that give you the most conversions at a given cost. -Use micro-bidding to optimize bids by source. The Microbidding option allows you to unleash the full potential of WinRate's capabilities. With Microbidding + WinRate, you can analyze and see the actual amount of redeemable traffic, and auction WinRates per campaign and change the rates for zones and sources separately. This will give you the maximum flexibility in buying traffic and make your ROI unattainable for your competitors. *The micro-bidding option is only available to Gold-level users on our platform. Let's see on the example of a test advertising campaign with low WinRate. The microbidding + WinRate combination will be available for editing within the ad campaign itself: Also, similar settings can be made directly in the statistics. To do so, go to the general statistics tab, select an ad campaign from the general list and its traffic purchase model (CPC in this example) and indicate the country in the filter. Now let’s proceed with the analysis. Consider the data in detail. In the screenshot, we see the different indicators of the WinRate. It is worth noting that those sources with a high WinRate in the green zone also have custom Bid significantly higher than the average. Such sources also have high-profit margins and ROI. In line 2, we see the opposite situation. WinRate on this source is in the red zone, and despite a large amount of traffic and low cost per click, nevertheless, this source does not bring profit. As part of an advertising strategy, the best choice would be to raise the bid for such a source. However, the creatives within this advertising campaign should not be replaced, as they are effective at the current stage, as you can see by the ROI for the other sources. Bottom line: We've taken an in-depth look at the WinRate metric, its importance, and its role when working with the Evadav platform. We wish our advertisers a successful test and look forward to your feedback. If you have any questions, please contact your manager, who is ready to help you 24/7/365. LAUNCH ADVERTISING CAMPAIGNS AT EVADAV

Premium pops top sources list Have you already tried our Premium Popunder? It has many benefits, among which: - Up to 100 times higher CR - Qualitatively selected and tested sources - Optimized traffic - We give a specially selected list with more than 1000 verified sites, sites with conversions already tested by our internal Traffic Quality Team. What is more, from May 15 to May 31 we have a system of bonuses for new and current partners. How to get Bonuses? 1. New Advertisers get: - $25 sign up promocode may25 for deposits over $200 2. For already active Advertisers we have a one more bonus: - 10% Bonus on the next deposit up to $1000, for advertisers who work with verticals: content_site, gambling, dating, e-commerce, crypto, services, finance, betting, nutra, sweepstakes, software 3. Even more, if you already have an inactive account with us just sign in and get a special bonus on your next deposit: - Re-Activation Bonus in amount of a $50 for deposits from $200. * all bonuses and promotional codes are valid from 05/15/2022 to 05/31/2022. Try Premium Pops traffic with Evadav

Hello, dear Evadavers! We announce that our Egg hunt is ended. Thank you all for taking part in it and don't forget to collect your $50, $150, and $500 bonuses. In Evadav, we know that there are never too many gifts. So we've added 2 special eggs! From Apr 24 till Apr 30 open your lucky egg: - Find holiday eggs in your account; - Crack them; - Take a promo code and replenish your account; Only new accounts are acceptable Silver Egg: Get a 10% bonus on your first balance replenishment from $100 to $1000. Platinum egg: Get a $500 bonus on your first balance replenishment from $3000. Launch your campaign with us and grab your gifts As you know, we always follow trends, and we want to share them with you. What are the best Geos for Push ads to monetise in April and May? - USA - Germany - United Kingdom - India - Thailand - Australia What are the best verticals for Push in April and May? - Gambling - Betting - Crypto Be trendy, join Evadav

Happy Easter, dear Evadavers! The spirit of this bright holiday is all about hope, love, peace, and prosperity. Evadav team wishes you a joyous celebration with your family! You may wonder how to monetize your Easter offers? There are a few things you can do to get more conversions: - Launch discounts; - Give away promo codes; - Decorate your banners with holiday stuff. During this holiday, popular verticals remain: - Gaming - many games offer fantastic Easter levels (e.g. Angry Birds) or Easter costumes for characters; - Gambling - poker and casino offer great deals for holidays; - Finance - crypto platforms often prepare some giveaways for Easter; - E-commerce - Easter decorations, baskets, cakes, and cooking tools are on hype during the Easter holidays. And we also have a surprise for you! Easter is high time to launch ad campaigns with Evadav and jump into egg hunting! - Here is what you need to join: Increase your spending for the period Apr 17 - Apr 24 compared to the previous week and get a Special Easter Bonus. - For Standard and Bronze levels: Open a Bronze egg! Increase your spend by $500, and get a $50 coupon from your manager on your next deposit from $500. - For Silver and Gold levels: Open a Gold egg! Increase your spend by $1500, and get a $150 coupon from your manager on your next deposit from $1500 - For Platinum and Diamond levels: Open a Diamond egg! Increase your spend by $5000, and get a $500 coupon from your manager on your next deposit from $5000 The more traffic and campaigns you run, the brighter gifts you receive. Launch and boost your campaigns, open eggs and enjoy your gifts

Art doesn’t lag behind the technologies. Now any recording, photo, painting or video is possible to digitize. Once you reproduce your piece of art digitally and upload it on the blockchain, it becomes an NFT - a non-fungible token. How can affiliates monetize such an offering? What are the best NFT programs to monetize? Read on to discover! How do Affiliate Programs for NFT work? Regarding the growth of the NFT market, many referral plans appear. Affiliate programs are one of the best ways to grow business, sales, and boost trading. To earn with such programs on NFTs, you need to join the referral programs of some crypto exchanges, like crypto.com. However, there are affiliate programs excluding NFT sales. In this case, you may try gaining money on clicks. Example: Let’s say Ben visits Binance NFT and passes the registration to join crypto trading. Then you (as a publisher) get the commissions on the users’ trades. What are the NFT platforms offering the best affiliate programs? We’ve made up a list of the best affiliate programs for you. Here they are: - OpenSea CPA: Cost per transaction Commission: 2,5% Type of the commission: charged once This is the hugest marketplace for NFTs and crypto collectibles (music, pics, photos, etc.). On the OpenSea you can find many valuable digital items to buy. Also, you can sell your own creations. You just need to upload your digital work, give it a name, describe it in detail, and opt for a fixed or declining price auction listing. Affiliate program: For every transaction, the OpenSea charges 2,5%. To see how an affiliate program based on NFT sales works, try OpenSea. - Binance CPA: Cost per transaction Commission: Up to 50% Type of commission: Recurring Binanace is the biggest crypto platform, which offers multiple products: spot market, derivatives, futures, options, savings and staking services, Binance cloud, trust wallet, NFTs, and so on. NFT marketplace includes categories for e-sport, art, gaming, collectibles, and NFT mystery box. The box offers you a random NFT with different prices and rarity. Affiliate program Binance Affiliate Program lets you create referral links that invite your community to sign up and trade on Binance. The link will automatically credit you as the referred if anyone clicks it and registers. Every time they execute a trade, whether it's on Binance Spot, Futures, Margin Trading, NFT or even Binance Pool, you will receive a commission. - Crypto.com CPA: Cost per transaction and lead Commission: 10% Type of the commission: recurring and nonrecurring Crypto.com is an open-source blockchain that allows you to trade on spot, on margin, and with derivatives. It also offers an NFT marketplace with multiple categories (music, sport, gaming, etc.). Top NFT creators like Aston Martin, Ugonzo, and Snoop Dogg work with the platform. Affiliate program To join a Crypto.com affiliate program, you need to fill out the form, present the platform to your community, and choose your preferred mix: long-term commission or one-time payments. - FTX CPA: Cost per transaction Commission: 2,5% Type of the commission: recurring FTX ranges among one of the top-5 crypto derivatives exchanges and is popular among millions of users. FTX offers futures and leveraged tokens. Also, the exchange owns a few NFT sites, with Solana, Ethereum, and FTX NFTs available. You can go through the NFT gallery to choose the token you want to buy. What’s more, on FTX, you can: - bid on NFTs - purchase them - hold them on your FTX NFT gallery, so they'll be available for withdrawal to your personal wallet soon - redeem them for a good or service. Affiliate program: Each FTX user has a unique affiliate link. You will receive 25%-40% of the fees of new users who sign up with your referral code, and the new user will get 5% of the fees returned. The crypto industry and crypto art are becoming more and more popular. Join and earn now! Join Evadav to monetize your offers

High conversion, big volume, low price – it’s not a myth, it’s reality: Popunder world from Evadav Just imagine that you can get a lot of traffic with one format. Also, for a very low price. Have you? It is real with Evadav Popunder format, because it covers the needs of advertisers in large volumes, and low prices allow to scale advertising campaigns. We have prepared a step-by-step guide for you advertisers to work with the popunder format for high conversions and cool results. In our guide you will learn: - features of the popunder format; - how to use Premium traffic; - how to properly create converting landings; - how to launch and optimize advertising campaigns; - the most frequent mistakes that should be avoided; - life hacks from our experts for maximum profit. Let’s pump popunder format up! Read the guide https://bit.ly/3JcTJLF Join Evadav and get the best conversion and ROI! Do not forget about your manager, who will help you with any question 24/7.

The flowers are blossoming, the whole nature is waking up - it’s Spring! And, of course, we’re celebrating Women’s Day - 8 March! All devices are beeping from promo Push messages, e-commerce sites offer a number of In-Page and Native ads, as well as Popunder. Dear women, the Evadav team congratulates you on the 8th of March and wishes you all the best: happiness, lots of love, and family warmth, today and always. For this special occasion, Evadav give a promo code: 8march Partners, top up your balance from $100 from March 8 to March 15 and get 8% bonus. Use promocode

How to make more money with Evadav Popunder The popunder format is an efficient way to monetize a site or landing page, tested by time and many publishers. In 2022, Popunder will remain as popular and effective as ever. We created a step-by-step guide where we: - described Evadav Popunder in detail; - considered its advantages and disadvantages; - specified settings categories; - described the most frequent mistakes of the publishers, which should be avoided; - shared life hacks and recommendations for even more profit. How do you use the popunder traffic and squeeze the maximum out of it? Let’s figure it out! Read the guide If you’re a website owner or an arbitrage manager dealing with traffic, sign up for Evadav and get awesome additional income. Join Evadav

How to build a great website and get profit with it Each of us has faced affiliate marketing, mostly as a consumer. Example: you went to the car service to change the tires, and, by the way, received a recommendation from the masters and a discount on the services of the nearby car wash. - Affiliate marketing – selling goods and services via other people (commercial partners in our case). It can be done by anyone: partner company, popular blogger, social media average user. The motivation is a percent from sales or a fixed rate. It’s up to you. However, the biggest profit comes to those who promote partner products systematically, doing a real job as a webmaster. - Webmaster’s main source of income – it’s a website or a network with placed ads such as links, banners, notifications leading to a target page. Here we break down in detail how to build and set this website up according to the tendencies of 2022. What is an affiliate website? Simply put, an affiliate website is any resource encouraging visitors to certain target actions. Such a site rarely sells something directly, usually limiting itself to advertising the product of the partners, and earning a commission for it. - Stats: average payments for goods are in the range of 3-10% of value, in the service niche, remuneration is higher - 20-30%, a payout for an info product can be higher than 50%. Affiliate websites look different. Аффилиат веб-сайты выглядят по-разному. Sometimes it is a multi-page information source on popular themes, sometimes it is a brief landing page about a short situational demand for a product or service. - The main thing: the site should be relevant to users' requests, give them what they came for, do it qualitatively and quickly. Why the affiliate website is the best solution for making money on the internet? Because the ratio of potential income and effort spent on it in affiliate marketing is the most advantageous. This is one of the rare areas where there is still the opportunity to earn a lot, quickly and with minimal investment at the start. - Fact: In the world, more than 80% of companies use affiliate marketing in different forms. There is a place for your site in the market! Here are other arguments: 1. Low entrance cost. WordPress default templates and free hosting allow you to build and run a project with no money at all. Of course, money will make both faster and better, but still. 2. Moderate skill requirements. All the tools needed to create an affiliate site are accompanied by a detailed manual. You just need to read. 3. Probability of passive return. If you select the right niche/vertical and create a site relevant to the audience, it will eventually cease to require constant attention but will continue to generate profit. 4. Ability to work from anywhere on the planet. You don’t need an office and a work schedule from call to call to earn money on traffic. You can run a project from a beach, even from a space station. The main thing is a stable Internet connection. 5. Unlimited scalability. The affiliate website, made by a single master to test the product, is easily transformed into a serious team business with thousands of turnovers. 6. Safe way out. The only resource you’re risking is time. If necessary, leaving the market without financial losses and unfulfilled obligations is not difficult. Do you want to make an obscene amount of money? Join Evadav ad network. We’ll help monetize traffic with maximum profit. How to create a good website in 2022? Start with a niche. It’s an important step that deserves the utmost attention, but do not treat it as a choice for the wife. Changing the vertical and adapting to the new solutions, if the circumstances so require, is quite possible even for the beginner webmaster. - Fact: Despite the objectively higher efficiency of specialization, many affiliates work smoothly in several niches at a time. How to choose the vertical? Systematizing processes within niches simplifies work and increases efficiency. A focus on a specific vertical allows: - explore better internal tools and mechanisms, inputs and outputs, strengths and weaknesses; - make a detailed list of competitors, rank them in order of importance, take from them the best, and qualitatively build up; - reduce the distance to the customer, understanding his needs in the best possible environment - in the common market for you. If you are just starting to try out affiliate marketing, please note the following tips on choosing verticals. Evadav recommendations: 1) work with what you have a penchant for or a professional interest so you can learn sales techniques; 2) don’t spread out, start with one or two themes and improve your skills. The market will not go anywhere. Starting with the first sources of traffic you can continue with other verticals; 3) Don’t chase big money at once, start with offers adequate to your abilities and budget; 4) try new, not-swallowed-up niches, with an income potential: you can be the first to start earning where others are afraid to enter. Overview of top niches Evadav.com welcomes your desire to succeed and offers its view of the verticals with a soft start in 2022. Dating The human being is a social being, so the popularity of dating services, as well as the traffic from them, will never run out. There are two types of platforms inside the vertical: classic dating sites: mainstream dating and, in any case, linked to the topic of sex - adult. - Pros: lots of proven offers, versatility relative to GEO, decent bids in adult vertical. A relatively simple converting of leads, as this usually requires only the registration of a visitor. - Cons: mainstream dating can’t boast such a large payout, and there are quite a lot of risky things to do with adult-themed. Finance Credit, insurance, bank plastics, stock exchanges, MFIs, and others near the money periphery. In the last few years, the vertical locomotive has been the cryptocurrency market. - Pros: versatility in the sources of traffic, a truly infinite audience that can be monetized simultaneously in different offers. - Cons: high competition, very strong rivals, expensive leads - expensive tests, big holds. Sweepstakes Sweepstakes are prizes drawn: from coupons in the neighboring grocery store to flagship gadgets from the electronic retail kings. The client gets a chance for a gift, the advertiser collects the user base, the publisher earns on confirmed registrations - all are winning. - Pros: some sweepstake offers, like sending out a raffle invitation email - it’s a great way to get into the niche with a minimum test budget. - Cons: Facebook, which is the top source of traffic for sweeps, refer any promotion type to any shades except white. The general problem of vertical is the poor quality of traffic Cryptocurrency (Crypto & NFT) This is a vertical for any taste: trading, bots, investment, education. Most of the popular offers are in the area of investment. The most promising sector is NFT (non-fungible tokens), because at current rates of penetration into the digital environment, soon no market will escape their presence. - Pros: solid payouts, no hold. A huge, omnivorous audience with understandable demands. If you have experience in any financial or gambling niche, entering crypto will be easy. Evadav fully allows this vertical with large payouts. - Cons: a lot of restrictions - chances of getting into a ban. The high competition requires a time-consuming approach to making creatives. Gambling Casinos, slots - gambling in one word. Since the main motivation of the local target audience is entertainment, it makes sense for publishers to look closely at the trends of mixing reality with the introduction of AR and VR. - Pros: many cooperation schemes, a sea of useful information for beginners, wide GEO, low barrier to entry (relatively). - Cons: big competition - low ROI, gray niche specificity, fast burnout of GEO and offers. Betting Sports/cyber betting is a powerful vertical with an amazing profit. The important thing to remember is that the event schedule dictates the weather in this niche. The traditional leader in working with the traffic on betting is push format: inexpensive, simply tuned, easy to pass through the moderation. - Pros: one (huge) audience with gambling, so you don’t have to think about inventing new schemes. Diversity of sources and moderation of budgets to test hypotheses. The legality of bookies. - Cons: relative seasonality, which means that players' interest is not always stable. Need to keep an eye on sports events to keep up with market dynamics. Nutra Beauty & Health goods and services. Vertical takes in everything that responds to human complexes about appearance, age, health. - Pros: the target audience for Nutra vertical is everywhere, geography is wide. Many offers for any taste and a budget with predictably strong demand. - Cons: some products are hard to promote with white methods. High competition. E-Commerce A large niche with a wide assortment in hundreds of categories. Due to the scale, it is easy to find an offer for any audience and then to segment attraction and conversion with maximum benefit. - Pros: variability - thousands of offers for all tastes. The relative loyalty of advertisers to the source of traffic. It is considered the best vertical for beginners. - Cons: wild competition. High barrier to entry (technical, budget, skills) in partnership with large networks. Remember, there’s money in every niche. The main thing is to find yours, comfortable to work with. The big profit of some verticals is associated with the appreciable cost of attracting traffic, in other ones - budgets are modest, but you have to work for a decent conversion. To get professional advice and an assessment of the monetization potential of the selected niche you can write to your manager from Evadav! Choosing a domain name and hosting Domain When selecting a domain, consider it as a tool for promotion. The correct name should indicate directly or have a clear association with the niche in which the site will work. - Evadav tip: We recommend that you pay attention to the domains with history. That’s the kind of names that crawlers have loyalty to. This makes it possible to move the resource to the top much faster than in the case of the first registered domain. Of particular value are old domains that had only one owner but were regularly renewed. The price of such names is knowingly higher, but they are worth their money because they save up on promotion and multiply speed up request results. Hosting The platform on which the site files are stored is called hosting. It is the responsibility of hosters, providers who receive a fee for maintaining the space you rent. The most popular solution in affiliate marketing today are websites created on CMS design types: WordPress, Wix, Tilda. - Fact: more than 40% of all Internet resources on the planet are made with WordPress. CMS (content management system) implies the owner’s full control over the external and internal content of the site, offering thousands of themes and plugins for customization. As a rule, the hosting service is provided by default. There are enough free hosting facilities to start in the affiliate marketing sphere. When the time comes to scale the project, you will easily go to premium, paying a certain amount for the new volume on the server, additional options, and more loyal support. Rating of the most popular platforms for hosting websites on WordPress Evadav tip: If your traffic generation strategy is based on a large amount of text content, look in the direction of the Medium or Blogger blog platforms. Here the hosting is also in the complex with the subscription. The possibilities of these sites are inferior to the WordPress toolkit, but for article promotion (reviews, guides, informational texts) is a convenient and the main - working version. Website configuration When you think about site design, you will sooner or later decide whether to use/buy a ready-made template or order a unique topic from specialists. - Evadav recommends the first version, as the development on the side will cost a lot - 2-3 thousand dollars. At the same time, the equal quality template can be bought for reasonable money - 50-100 dollars. In addition, the finished WordPress themes rarely require a shamanic dance in an attempt to pull them onto the engine and are set in two or three clicks. What should a decent affiliate website look like in 2022? The Evadav team has compiled a list of criteria that will help you get around your competitors. Just consider them when building the site and give yourself an advantage already at the start. Let’s go! Responsive design The number of people using pocket gadgets for communications is growing daily. - According to TAdviser data, the share of mobile traffic at the end of 2021 was 83%. If your site design is not adapted for smartphones and tablets, you can forget about normal conversion. Choose a topic that is compatible with mobile devices. Give the visitors a chance to see your offer on the go - in the subway, in the guests, at work, and watch as the refusal rate decreases. SEO-friendly The chosen design should not limit the possibilities of SEO optimization. In this regard, it is worth paying attention to the same WordPress. Even in default, it offers an extensive pool of tools for qualitative search promotion. If this is not enough, there are dozens of plugins connected - plugins that extend the potential of SEO optimization to infinity. The important thing is to remember why you need it. Additional configuration However perfect the design of the template, you will have to adjust it - change the logo, adapt the font pairs, remove or add graphic elements, forms, and modules. - Evadav tip: while looking at the theme for the site, consider how accessible it will be if necessary possible to personalize the site. Development contact Many people overlook it, but the opportunity to get a quick consultation on a topic or plugin is an important point. In order not to spend time on solving problems on your own and not pay for the services of third-party developers, learn about the terms and guarantees of support in advance. - Observation: lack of backup is a property of free templates. Paid topics are generally not deficient. Multilanguage Multiple language support will be needed if you are going to scale up GEO or target a local market that uses different languages. For the newcomer, who does not plan to dive from the start into exotic niches of distant countries, the issue of multilingualism of the site is closed simply by installing a plugin. These add-ons can support more than 90 languages simultaneously, most of which are free and do not require extensive professional customization. User-friendly interface Your task is not to impress the visitor’s imagination, but to make his/her stay on the site enjoyable. The selection and purchase of partner products should be natural and simple. Leave the extraordinary creativity to fashion photographers. - Evadav tip: The appearance of the site, taking into account the trends of fashion and the nuances of verticals, is of course important. However, it is recommended to give priority, not to the elegance of the screens, but to the ergonomics of the interface: intelligent navigation, appropriate interactivity of forms, and understandable inscriptions on buttons. Website content Making a visitor a lead (a potential client doing the target action you need) is not an easy task. But it’ll be a lot easier if you can convince the audience that you’re an expert on the subject. An excellent way to demonstrate expertise is to publish relevant content regularly. The more detailed and literate you close the interest in your field, the greater the public’s trust in you and the more pleasant the conversion figures. Content types for websites Opinion pieces Unique material about the product based on the practical experience of the author. Ideally, the copywriter’s qualifications should be confirmed by publications in other publications and projects. Translation It’s a great way to get exclusive news, press release, review. Typically, this content is an artistic adaptation of the machine translation of the source. Rewriting Deep (unrecognizable) processing of the original text with the preservation of meaning. This approach allows to receive quickly and much original content without violating the rights of other authors. SEO-optimized content This category includes material of any format and volume containing a specific number of key accessions. Intelligent use in the text of queries, in particular, allows not only to put the page at the top with minimum investment but also to keep it there for a long time without any subsidy. Interview This type of content, whether represented by text or video, is a unique source of information in terms of impact and reach, miraculously gathering record traffic. Of course, we are talking about qualitative material. The watery reasoning of «armchair» experts does not count. Reviews Buyers trust the author’s reviews of goods and services if they find them reliable. Given this, in some vertical settings, it makes sense to focus on publishing a broad view of the product, helping people make the right decision. Traffic can be different A successful choice of verticals, a well-thought-out structure, and attractive site design - it is wonderful. But passively waiting until users notice your «charm» is a bad idea. You have to attract and then hold the traffic. How? Read more. Charges applicable This section lists how to get traffic to a site for money. 1. Contextual advertising: Generate ads through Google Ads. You will be charged for views, clicks, or target actions. Quick and accurate, but expensive. 2. Social media targeting: the analog of context ads, only within social networks. It assumes greater audience involvement through the ability to comment and evaluate posts. Expensive. 3. Aggregators: Company and product information in thematic catalogs. Excellent for e-commerce niches and sweepstakes. Competitive offers make it possible to choose a site with a loyal audience and a moderate price. 4. Links on third-party sites. Choose the site of the profile theme and negotiate with the owners about the placement of the content - native ads, reviews, interviews, press releases. The price is moderate, depending on the coverage. 5. Influencer marketing: Advertising by opinion leaders. You pay a blogger, who delivers good news about your product to his/her fans in a proper way. The cost of collaboration is determined by the size of the audience. 6. Sending out. All channels - email, push, SMS, and chatbots. The main thing is that the addressees should be the most target. Effectiveness depends on the quality of the base and the personalization of the messages. Free of charge Ignoring the possibility to receive traffic for free is not our method. Evadav experts recommend using all available arsenal! 1. SEO-promotion: is not only articles with frequency keys but also a carefully thought-out page structure, from header to footer. A good text, anchored in the top one day, will generate a client stream for a long time. 2. Social media: A channel or profile in a popular social network, illuminating the same niche as the main site - a magnificent booster of traffic. Creative posts, quizzes, and thematic collections will help to maintain interest in the product and will not cost you a penny. 3. Q&A services: Places where people are trying to find solutions to problems. A good example is Quora.com. All you have to do is find a topic, close to the niche being promoted, and show yourself as an expert, discreetly promoting your project. 4. Rankings. Some portals practice articles and collections of services, goods, everything in the world. You offer your website or product as a member of such a rating. Famous sites will ask for money for this, smaller resources can mention you for free. 5. Directories and maps will not turn your traffic into Niagara Falls, but you will always have a stable stream from a brand card registered through Google Business. Besides, search engines better rank organizations with confirmed contact information. It’s way better with analytics - Traffic should be controlled: where, from where, how much? At every moment of the campaign, you need to know what happens at every stage of the funnel that turns a visitor into a lead. The basic toolset for analysis is all in Google Analytics. These services are enough for a beginner to fix traffic volume, see sources, compare conversion coefficients, understand the efficiency of the whole website and its elements. Besides, they not only show the detail but are also free of charge. - Evadav tip: Knowing your capabilities is good, but understanding how competitors live is even better. Competitive intelligence through SEMRush and Ahrefs will reveal the secrets of SEO, social media page analysis will show audience size and interaction triggers, feedback on the same Google Maps and IRecommend.ru, help to understand product satisfaction and the blind spots of the market. Don’t forget the trackers. More information about trackers, their opportunities, and the importance we revealed in our “Traffic monetization” guide. Searching for advertisers to monetize traffic from the created website The website is assembled, configured, and launched. You have a pleasant excitement to watch the growing traffic and calculate profit options. Let’s go through the main channels of monetization. Contextual advertising (Google AdSense) It’s an advertisement in any format and relevant to the website topics: from a text note and a banner to a full video review. Every time a customer clicks on an ad block, the publisher gets the money. - The rewarding system is called PPC (Pay Per Click). To start working, you have to register in the advertising network and wait for the approval of the administration. Direct advertising Having stable traffic of several thousand visitors daily (why not?!) you can address directly to advertisers with the offer of advertising placement. - Advantage of the method: you set the cost for views by yourself. Additional income can be obtained if you promote the service in a complex, combining the placement and creation of advertising content into a turnkey service. Tangible profit in the direct interaction with advertisers yields such types of monetization: - branding – mixing several types of content on one page/site. The visitor loses the sense of boundaries between original material and advertising and more often gets on the sponsor’s page. - banner ads – the most popular format. Here success depends entirely on creativity and getting into the needs of the target audience. - native ads – any content with a subtle mention of the product or brand. The more natural the advertising link, the higher the conversion. - push, in-page, pop-under – Pop-ups, blocks, and lendings that don’t give the visitor a chance to miss a promotional message. It’s a tool of enormous potential with a proper approach. - links placement – links to the advertiser’s project, placed in the right places of your site. The easiest way to earn. Evadav offers profitable monetization conditions of native ads, push notifications, in-page messages, and pop-under. We don’t strive to become the best, we’re busy doing your business the best! Affiliate programs In order not to starve while waiting for favorable offers from advertisers, the site owner can become a member of the affiliate program of a famous brand or one of the advertising networks. Of course, the topics of your site should coincide with the niche of the seller, and the resource itself should have a presentable view. Fundraising It is simple: fill the site with useful content and ask, as a reward, for donations on project development. Sales of goods and services Suppose your site is devoted to reviews of the novelties of the game industry. Why not add a few pages of near-game goods: consoles, peripherals, games, or merch? Paid subscription The system resembles fundraising, but with one difference: if the visitor does not pay, he will not be able to access the main part of the content. This is how a popular economic resource monetizes traffic: "Pay to know more". Ad networks Advertising affiliate networks can provide ads immediately. You don’t have to spend time looking for advertisers, they already did it for you. Every network has its database of active advertisers. All you have to do is add your site, select the advertising format from the list according to your goals, place the code on your site and income won’t take long. - Pros: no need to waste your time looking fo-r advertisers, big profit. - Cons: it is not always possible to choose the type of product or service that will be advertised on your site. Join Evadav, add new traffic sources and get super profit! Which strategy to choose in the end? Experience has shown that an affiliate beginner is more likely to get profit fast if he/she implements time-proven techniques and strategies. Why make new roads if you can use ready-made solutions? - Evadav ad network is ready to offer publishers more than 25K proven advertisers and 50K+ active campaigns each month. It is up to you to decide which advertising formats and monetization channels to use. For our part, we declare that push, in-page, pop-under, and native ads are the leaders according to the ratio of profit to effort. - Evadav tip: don’t stick to only one format, test several, choose what’s the best for you and be on top. We’re sure, that we look at affiliate marketing the same way as you. Evadav ad network is the best choice for monetization. See for yourself!