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For mobile advertising, the key is to create short, engaging ads that are optimized for small screens and use geolocation targeting to attract local audiences

TOP verticals in our ad formats Let's rush into 2024 with new, more performative campaigns! To make your launches even more effective, EVADAV has made a selection of top geos and verticals for you based on our advertising formats. We hope you get a lot of insights and directions for your campaigns! Check out our new article at the link: link EVADAV - is the best way to make advertising generate income!

To increase ROI, it is important to optimize advertisements for the target audience, use detailed targeting and constantly analyze the effectiveness of campaigns to make adjustments

To increase conversion, it is recommended to use targeting by geolocation, devices and operating systems, which allows you to increase the effectiveness of advertising campaigns

Happy New Year! New Year is a time of miracles and magic when wishes come true a little more often than at other times. We really want this year to be truly magical for you so that it can give you as many pleasant impressions and joyful moments as you could wish for. Let it be a year of fulfilling desires and implementing all plans! We wish you new successes and achievements, new ideas and desires, new opportunities and aspirations, new horizons of happiness, and expanses of inspiration in the coming year!

Happy Christmas holidays! Christmas, as well as the New Year holidays, is already knocking on the door, bringing with it cozy evenings, positive changes, and the fulfillment of desires. Thank you for being with us this year! There are even more pleasant discoveries, great opportunities, and profits ahead of us! From the entire EVADAV team, we congratulate you on the upcoming holidays and wish you successful campaigns, high-quality traffic, profitable offers, and constant profit growth! May you always be surrounded by your loved ones, all your endeavors will be successful, and may you always come across happy opportunities along your path. And may each of you make sure your personal New Year’s miracle comes true.

Meet dark mode in your account! A new mode is now available in your EVADAV personal account! For your convenience, we have created a dark mode. Check in your account! Check in your account!

To increase your revenue, choose the right placement for your banner, set the optimal delay time before showing, place the script on the right pages and try running two ads at the same time to give the user choice.

Black Friday Bonuses! We have prepared delicious bonuses for our dear advertisers! We are holding a bonus draw for those who during the period from 21.11 to 30.11 increase their spend by 25% or more. Hot bonuses that await you: > 1st place - $500 > 2nd place - $300 > 3rd place - $200 > 4th place - $100 > 5th place - $50 In order to take part in the drawing, fulfill the following conditions: - Increase the spend compared to the previous period by 25% (in the period from 21.11 - 30.11 compared to the period 11.11 - 20.11) - Spend more than $500 for the specified period (11.11 - 20.11) - For new users, and for those who didn't spend in the period from 11.11 to 20.11, but want to participate in the drawing, it is necessary to spend more than $500 from 21.11 to 30.11. - Write a letter with the subject “I want a bonus” to support@evadav.com - The manager will assign you a unique nickname for the drawing and send it by mail. Be sure to keep it for yourself. - If you have not received a promotional code before 11.00 CET on 1.12, then write an email to support@evadav.com We’ll publish the results of the drawing on December 5th on our blog. Launch campaigns with EVADAV and reap the benefits with us!

Inpage traffic monetization is a way to make money on your website using advertising banners that appear as pop-up notifications. It is effective because banners are visible to all visitors and remain on the screen until closed or clicked, increasing the likelihood of earning money on each click.

Hey, Advertisers & Affiliates! Who’s looking for a fresh format for monetization? We advise you to pay attention to the inpage format with custom styles The EVADAV team has prepared a detailed guide in which all the publisher's questions about the traffic monetization with this format are closed: - how does the inpage advertising work; - how it looks on the publisher's site; - which sites are suitable; - how to set up the inpage monetization with EVADAV; - how to affect the CR and earn more. + as always, we will not leave you without the inside info from EVADAV show the latest statistics from our partners and give some valuable tips. Read the detailed guide Go to blog >> All you need to know about traffic monetization with EVADAV inpage ads | Evadav Monetize your website with EVADAV: LEADING ADS!

Meet our Q4 Event Calendar! We are pleased to present you our new exclusive event calendar for the fourth quarter of 2023. It includes all the most important events in the world of affiliate marketing that definitely affect the future of the affiliate and which cannot be missed. - Download the calendar at the link so that all events are always at hand! - Reap the benefits with us! Join EVADAV

Display and inline advertising provide great opportunities for brands in the US. In our article, "Display and In-page Advertising in the United States," we look at strategies and techniques that will help brands increase their profits.

The Asian market, especially Indonesia, provides unique opportunities for digital advertising. In our article "Tips for Digital Advertising in Asia: Indonesia Geo" we provide valuable tips and tricks for a successful advertising campaign in this region.

We implement strict quality control measures for partner advertising and actively combat phishing. All advertising materials are checked before publication. You can find out more about our control methods in the article “Phishing will not pass: how do we control the quality of partners’ ads?

DSP (Demand Side Platform) is a platform that allows advertisers to buy advertising impressions from a wide range of media sources. Direct advertisers can use DSPs to automate the ad buying process, optimize and manage advertising campaigns. You will find more information about DSP and its use in our article “What Is DSP and How Direct Advertisers Could Use It?

To monetize a football event, we recommend that you read our article “How to Monetize a Football Event”, which provides detailed recommendations and best practices.

Hello, Advertisers & Affiliates! As we embrace the autumn season, EVADAV Leading Ads is your trusted ally on the path to affiliate marketing triumph. Our mission? Equipping you with the wisdom and tools vital for affiliate domination. Bid farewell to August with an in-depth exploration of high-performing affiliate verticals, GEOs, Volumes, and bids. Let's dive into the benefits of each advertising format: Push Notifications Benefits: Instant Engagement: Grab user attention swiftly. High Conversion Rates: Boost ROI with targeted notifications. Use retargeting. Real-time Promotions: Perfect for time-sensitive offers. Wide Reach: Reach users even when they're not on your site. Segmentation Power: Target specific user groups effectively. In-Page Ads Benefits: Seamless Integration: Enhance user experience seamlessly. Rich Media Support: Utilize images, gifs, and more. Precise Targeting: Reach your ideal audience precisely. Interactive Content: Engage users with interactive elements. High Visibility: Capture attention within the content flow. Pop Ads Benefits: Attention-Grabbing: Pop-ups demand immediate notice. Broad Reach: Reach a wide spectrum of users. Cost-Effective: Achieve results without breaking the bank. Geo-Targeting: Tailor your pop ads to specific regions. Timing Control: Display pop-ups at strategic moments and with optimal frequency. Native Ads Benefits: Seamless Blend: Native ads seamlessly fit with content. Enhanced Trust: Users trust native content more. Credibility Boost: Elevate your brand's reputation. Higher Engagement: Native ads receive better interaction. Content Variety: Explore different content formats. Now, let's unveil the top 10 verticals that are making waves in affiliate marketing for September: Dating Finance iGaming Trading Apps Utilities BEtting Gaming Software Sweepstakes Crypto Additionally, here's a special section just for US Push Ads Creative ideas in various verticals. Explore and elevate your push ad game! Stay tuned to our blog for the latest push ad creatives tailored to different verticals. Investment: Finance: iGaming: Games: Dating: E-commerce: Sweepstakes: Antivirus: Applications: Travel: Astrology: Now, armed with these insights, you are ready to optimize your affiliate marketing campaigns. Let's grow together and set new records in the affiliate marketing industry! Go to your account and create an advertising campaign>>

We provide a number of high -quality offers for sports and stow verticals. You can find detailed information in our last blog "Best Offers for Sport and Betting Vertical

Using push notification retargeting can increase audience engagement, boost conversions, and increase customer loyalty. This can lead to increased sales and the overall effectiveness of the advertising campaign.

Exciting News from EVADAV! Hello, Digitalmoneytalk Community! We're thrilled to share the fantastic news with our partners and advertisers. Introducing PIX: A New Payment Method for Brazil Users Why PIX? – Instant Payments: Add funds instantly for swift actions. – Cost-Effective: Low transaction fees, optimizing your budget. – Hassle-Free: Simplified payment process for easy top-ups. Elevate Your Advertising: – Add Funds with PIX: Effortlessly add funds to your EVADAV balance. – Launch Profitable Campaigns: Explore our offers and boost revenue. Ready to skyrocket your results? Sign in to your account or create a new one

Push notification retargeting allows you to send personalized notifications to users who have already interacted with your product or service. This can help retain and convince users by providing them with relevant offers and reminders, which can increase engagement and conversions.

To promote 18+ gaming offers, it is recommended to use platforms and traffic channels such as push notifications, native advertising and pop-ups. These channels allow you to achieve high audience engagement and effectively convert traffic.

When testing 18+ gaming offerings in Canada and other countries, we used various targeting parameters, including geolocation, device, operating system, browser, and demographics. This allowed us to accurately target the target audience and maximize the effectiveness of campaigns.

Hello, EVADAV-ers! Gaming is one of the largest and most profitable verticals in traffic arbitration. Today, we are interested in gaming sub-vertical — browser games for 18+. We've got a smoking hot case with two offers from GamingAdult — Pornstar Harem and HentaiHeroes. The set brought advertisers little profit but allowed them to test sources for future campaigns. How to test and promote gaming from the 18+ category, how to approach the audience, where to collect traffic — we put all this together for you in a case study. I set: - Offer type/offer: Gaming 18+/Hentai Heroes (browser game) - Ad format: inpage - Affiliate network: GamingAdult - Geo: Canada - Payouts: CA Mobile — €0.60/CA Desktop — €1.80 - Targeting: Mobile/Desktop (Android 6-13, Chrome, Samsung, WebView). - Campaign period: 19.05.23 – 15.06.23 - Total budget: $19,38 - Total earned: $0,60 - Net profit: $-18,78 - ROI: -96,90% II set: - Offer type/offer: Gaming 18+/Pornstar Harem (browser game) - Ad format: inpage - Affiliate network: GamingAdult - Geo: Italy, Great Britain, USA, Germany, France - Targeting: Desktop/Mobile (Android 6-13, Chrome, WebView, Samsung) - Campaign period: 19.05.23 – 24.06..23 - Total budget: $193.11 - Total earned: $250.25 - Net profit: $57.14 - ROI: 29,59% About offers For the first set, the authors of the case chose the Hentai Heroes. Ten million users worldwide play this 18+ browser game — great graphics, hot dialogues, slightly westernized characters, and endless sexual adventures. The player’s goal is to gather a harem, which, in addition to physical pleasure, brings income to the master of the harem. The user can move to new locations and enjoy various Hentai stories. Before the free sign-up offer to continue the game, the player can play it, understand the functionality, and evaluate graphics, plot, and additional features inside the game. Hentai Heroes is available on mobile and desktop devices. From the first steps, the user will have no questions about the level of uncensored content. The partner offers traffic from 12 geo and good payouts for conversion: The second offer, tested by the authors of the case, is Pornstar Harem. A similar game where you become a harem owner and go on a hot adventure with porn stars. The offers are identical, except that PornStar Harem does not have hentai characters but real porn stars, Only Fans, and Live Cam models that can be made over and stripped. How to promote 18+ gaming offers Browser games do not need to be downloaded and installed on the device; the user interacts with them in the browser. People will always be interested in games, and with the development and spread of gadgets and the Internet, the niche is only gaining momentum. And people also love sex, so promoting 18+ games is extremely profitable. Features and potential of niche The first games with sexual content were launched by the Japanese in the 1980s, and a little later, they spread to the European and American markets. The audience of porn sites wants something new, and in 18+ games, you can not just watch the content of a sexual nature but also participate. The elementary plot, hot scenes, and interactivity attract users. There are thousands of genres, settings, and directions. Remember rule #34, “If it exists, there is porn of it. No exceptions.”? 18+ games can be classic games with awards in the form of erotic photos, sexual parodies on game franchises like GTA, and Japanese games with interactive sexual scenes-based gameplay. Both large and small projects require regular updates of the player base. Whatever the cool game is, sooner or later, the user will play around and change it to another. One of the ways that developers of such products use to attract a fresh audience is through affiliate programs. And if we’re talking about 18+ category browser games, affiliate marketing is the most reasonable and convenient channel available. We don’t think there’s ever gonna be a gaming offers’ shortage, and there’s always room for advertisers. Target audience for 18+ offers The target audience is men 18-45. Playing in the browser on the smartphone is convenient; one can quickly switch between tabs. Mobile browser games can be instantly closed. It is a huge advantage for office employees. What does it mean for advertisers? Advertising is better to run the hours when the target audience is at work. Pricing model Most browser games, including those for the 18+ audience, are free. But inside the game there are usually shops where you can buy extra features. The user clicks on the advertisement and gets to the game page. By pressing the "Play" button, the user begins to play or proceeds with the tutorial, after which he is asked to perform the target action — sign up, replenish the balance, and purchase the subscription. In some offers, the lead is counted when the user has passed the tutorial stage (tutorial). The advertiser will be credited for conversion if the user has committed a target action. Thus, the current payment model for browser games offers is CPL (SOI or DOI), CPS, and RevenueShare. Recall that the CPL price model provides payment for a lead. Based on the target action, there are SOI offers with simple user flow, and DOI offers with a two-stage confirmation. In the first case, the traffic is converted easier, but the payouts are also lower. CPS is a cost for sale (paid registration, subscription, and other conditions requiring an input of payment data). RevShare is a percentage for every profit a user makes to an offer's owner over the time he interacts with it (for example, while playing the game and replenishing the balance). It is a long-term passive income for advertisers, so offers with a hybrid payment model are more attractive to them. EVADAV tip: If you are just starting in advertising, choose CPL offers with a simple flow. It is easier to make a user sign up for the game, than to replenish the account. Current traffic channels Advertising 18+ games, as you understand, is prohibited on most platforms. But there are effective channels for such offers, for example: - 18+ thematic sources (sites with porn content, online 18+ stores, forums and communities) have the most loyal and interested audience; - streaming platforms like Twitch or YouTube — for this source, you need the most “gentle” creatives, otherwise advertising will not pass the moderation; - teaser networks — many advertisers have long forgotten this source, but there is still a pool of cheap traffic, users are used to 18+ advertising and click good; s- ocial media — almost half of all gaming traffic comes from Facebook, Twitter, TikTok, Instagram, where sexual advertising is also prohibited, but cloaking still works and helps to pass the moderation; - websites for gamers — the target audience of gaming offers lives here as well. But if you want to hit the target with hentai games, look for thematic resources for manga and anime fans; - influencers and streamers — a challenging and expensive way to promote 18+ browser games, but here is the most relevant audience; - advertising networks — here you can buy traffic tailored for different verticals. For example, EVADAV offers traffic from exclusive platforms with 18+ content, minimal bids, the most effective advertising formats, and flexible targeting — ideal for affiliates. Advertising formats for 18+ offers promotion The funnel for a browser game offer consists of an advertisement, a pre-lander, and a landing page. The brighter, more dynamic, and more attractive the banner or pop-up notification visual, the higher the CTR. Interact with the audience, promoting 18+ games through push, popunder, inpage, and native. Each game is individual; you can only find the right format and approach with tests. EVADAV tip: choose an advertising network with different advertising formats and a pool of options on their configuration. In EVADAV, the ability to fine tune visuals and custom styling widgets allow you to create maximum clickable creatives. Efficient creatives for a 18+ audience You can look for ideas for 18+ games creatives in spy services. But do not copy them; optimize them for your offer and target audience. Remember, even the most clickable creatives fade out sooner or later. It is better to be inspired by other people’s ideas and make unique creatives. To make creatives for 18+ gaming offers bring many clicks: - make them bright and dynamic; - demonstrate the process or features of the game — interesting moments, characters, rewards; - stick to the visual style of the game — color scheme, design, and tone of voice, so that there is no visual dissonance; - use a minimum of text — here, it is more important for users to see the offer than to read about it; - make them native — whatever format you choose, make sure that advertising looks organically on the page and does not stand out against the background of the main content; - show emotions from the game; - suggest the user choose a character; - simulate a dialogue with a potential player; - use subtitles and CTA text for those who view the ad without sound; - include keywords in creatives so that you can find an offer in SERP; - Show game chat where supposedly participants communicate beyond the game — users love interacting in parallel in the real and virtual worlds; - use reviews and discussions in creatives for TikTok. EVADAV tip: Use the pre-rolls or gif banner in push and emails. The target audience of the gaming vertical perceives content visually. Advertising campaign setup The advertiser decided to drive traffic with EVADAV inpage. He had previously tested this format with the dating offers and was confident in high quality. In addition, as you know, there are exclusive features that help to get maximum profit, favorable terms of cooperation, and responsive support on the EVADAV platform. Let’so go to the campaign settings: Let’s go through the first set: The authors took three identical creatives but localized them to each geo. They took their own icon and used an advertiser’s gifs for the main image. The authors used micro bidding — bids for each source can be seen in the screens below. They created whitelists for all regions except Italy with the expectation that there would be little traffic and automated rules would weed out all non-target traffic. The rest of geo whitelists are extended by tags "dating", "cams", and "games". Note that micro-bidding is available to advertisers with large budgets who can quickly assemble audiences for whitelists. The account manager enables micro-bidding so that the advertiser can cope more quickly with the competition on profitable pages or where he or she can reduce the price of traffic purchase, thus correlating ROI. Campaigns targeted mobile and desktop traffic, OS — Android from version 6 to 13, browsers — Chrome/WebView/SumsungBrowser. Advertising campaign settings for Pornstar Harem offer for Germany: The automated rules stated that all the sources, which will get less than 1500 impressions and CTR — lower than 0.5 in 5 days, will go to the blacklist. Also, all the sites, which made a profit of -$1.2 and lower for seven days in a row, will get to the blacklist. It also included sources, which did not bring the lead in 7 days and cost more than $1.2. Test result: purchase costs for inpage traffic with CPM 0,072 — $17.03, and profit — $3.90. Settings of the UK advertising campaign: Automated rules are similar to the previous campaign, and only the lower profit limit was set at -$1.1. Results of the campaign with inpage traffic from the UK: traffic purchase cost with CPM $0.111 — $14.63, and profit — $1.95. Campaign setup for France: The automated rules are the same; only sources, which gave a profit of less than $1, went to the blacklist. Campaign results for France: ad cost with CPM $0.09 — $10.38, profit — $2.8. Campaign setup for US: The automated rules settings were the same as for France. US result: advertising cost with CPM $0,1 — $34.03. Campaign made profit — $7.6. Advertising campaign setup for Italy: Automated rules sent sources with the same conditions as the previous two geos to blacklist. Inpage advertising cost with CPM $0.07 — $42.8. Profit — $3.6. With Hentai Heroes offer, the authors of the case targeted one geo - in previous campaigns, Canada has shown good results with similar offers. Creatives were taken from the advertiser (except for the first icon). They did not configure whitelists - as Canada has little traffic, and the automated rules will be enough. The campaign targeted desktop and mobile traffic from devices on Android 6-13 (Chrome, Samsung, WebView). They also connected automated rules + micro-bidding. Three creatives were tested: Account’s screenshots: Automated rules stated that the blacklist includes all sources with less than 1500 impressions, zero profit, and CTR - lower than 0.5 in 5 days. Also, all the sites that gave a profit of -$2 (and less) in 7 days and those that did not bring leads in 7 days and cost more than $1.5 got into the blacklist. The campaign showed the following results in a week: Profit — $0,6, advertising cost — $19,34 Optimization They left one offer — Porn Star Harem and one geo — Germany as part of the optimization. From 26.05 to 15.06 the campaign brought 385 conversions and $57.14 in income. Statistics after optimization: Summary The campaigns on both offers were not proficient but quite bright and effective for tests. Advertisers learned the real potential of the offer for specific sources by applying micro bidding and automated rules. And the $57.14 profit, like a cherry on top, was waiting for them in the end. The campaign, of course, is stopped, and conclusions are made. Become EVADAV advertiser