Jump to content
Exchange Blog Cryptocurrency Blog

Fresh Forex


Best Change



Evadav.com- advertising network for publishers and advertisers (traffic monetization)


EvaDav

Recommended Posts

 

WHO WE ARE?

EvaDav is a client-oriented global advertising network, providing cutting-edge solutions both

to advertisers and publishers who are integrated into a single platform. It provides the best 

performance and inventory and embraces the most perspective markets of advertising 

formats - in-page, pops, native and classic push notifications.

 

TOP AD FORMATS

In-page Push

Premium Popunder

Native Push

Native Banner

 

WHY CHOOSE EVADAV?

EvaDav offers push-notifications, pops and native ads which prove worthwhile advertising 

opportunities for advertisers and publishers with premium inventory, high conversion and

100% brand and site safety. EvaDav has developed its own anti-fraud system together with

an effective algorithm for predicting audience behavior. Ads will be shown to the maximum 

target audience.

 

INFO ABOUT US

Some numbers to back the claims about EvaDav being a leading push notification

advertising network:

➡️Daily Impressions: 3B+

➡️Active Advertisers: 20K+

➡️Active Publishers: 50K+

➡️Active SSP: 150+

➡️Supported Payment Systems: 15+ (Wire, PayPal, WebMoney, ePayments, Skrill,

Paxum, Payoneer, Capitalist, Bank Transfer, Wechat, AliPay, BitPay, etc.)

 

KEY FEATURES

100% brand-safety- advertising doesn't depend on the site and is shown in a separate

window

Creative policy- global standards with an individual approach

Premium inventory- priority access to top publishers

100% viewability- each impression is actually viewed by a user

High CTR- average CTR is more than 0.9%

Competitive CPC- average CPC starts at 0.001$

Targeting group- 30+ options to reach your audience

Wide choice of payments systems

Personal manager and tech support available 24/7

Cross-platform ad solutions

Own unique subscribers database

banner_eng (1).jpg

Link to comment
Share on other sites

  • 2 weeks later...

😎Hello, Evadavers! 

 

Pro Advertisers need advanced tools for extraordinary results. So what could be better than discounts and bonuses? Please welcome a special 🔝Black Friday Pro Pack!

🖤 Buy Ads at the fairest price at EVADAV - the Evolving Ad Network. Native, Push, In-Page, or Pop are there at your service. 

🔹Ask your manager for TOP sources for your offer. 

🔹Get inspired and take advantage of cases from STM Forum. 🔹Use a Voluum tracker for excellent data exchange. 

🔹Start campaigns with EVAVDAV inventory for excellent offers from TopOffers.

 

🖤 STM Forum is the largest affiliate community with thousands of case studies, tutorials & video training for both newbies and pros.

 

🎁 Use PROMO CODE 📣STMBF30 for 30% off membership cost on  STM Forum. Expand your professional network with top CPA media buyers and affiliates with STM Forum and EVADAV. 🔹Even more, grab EVADAV promo code and 50 other discounts and bonuses from one of the top affiliate forums worldwide.


 

🎁 It's a 45% off deal! Get the Special Voluum and EVADAV offer by following the link:

🔹save up to $2436 per year


 

🖤 TopOffers is a premium CPA Network with top offers for maximum profit. TopOffers is the exclusive representative for major dating websites. 

 

🎁 Only for Black Friday: get your +10% to payouts for all offers with PROMO CODE 📣blackfridaywithevadav!

Boost leads and ROI with TOP OFFERS and EVADAV!

 

This Holiday season is going to be remarkably HOT, so don't waste your time and start making more with your ad campaigns! 

 

Hurry, offers are limited! Take the most of the Black Friday Pro Pack. Grow and Earn with EVADAV ➡️  

 

11.26.20_black_friday-min.jpg

Link to comment
Share on other sites

😎Hello, fellow partners!

The hot season has started, and the competition is the highest. In order to get cheaper clicks and truly engaged customers, you need to rock creatives!

Let's have a look at the 3️⃣ steps of improving your banner performance.

✍️ Pay attention to the main elements of the creative. It should be clear what the image is about;

👌 Use bold CTA. Give a hint that it’s urgent to follow the link;

Add some mystery. You really want a user to feel that AHA! moment on the Landing Page, where he could take action.

 

Ready to generate more conversions? Use our 🔥Top Sources:

 

Traffic type: IN-PAGE

Platform: MOBILE, DESKTOP 

 

1. US  DE  UK - a143428;

2. US  CN  DE  FR  CA - a140858;

3. US  BR  UK - a144413 a144415;

4. EG  IQ  DZ  US - a144493;

5. DE   US  FR  UK  IT - a145967 a145551;

6. IN   US  BD - a101226;

7. ID  BD  CN  US - a114995;

 

Traffic type: NATIVE

Platform: MOBILE, DESKTOP 

 

1. US  DE  UK - a143431;

2. BR  US  DE  IN  ES  UA - a140901 a138952 a138951;

3. BR  JP  PT - a146033;

 

Traffic type: PUSH

Platform: MOBILE, DESKTOP 

 

1.  US  DE  CA  GB  JP  IN ES - a144147.

 

Feel free to ask your manager for any details regarding the traffic sources above. Moreover, we'd like to remind you that our dedicated Support is there 24/7. 

 

🙌 Run traffic 🤑 with EVADAV >> 💚

 

11.30.20_winning_creatives_EN.jpg

Link to comment
Share on other sites

🔥Download WordPress plugin from EVADAV

 

Hello, fellow partners! 😎

 

📌 Did you know that 455 million websites choose WordPress as a reputable content management system? It means that 35% of the Internet is made with the help of WordPress. 

 

Additionally, more than 61,8% of the market share belongs to WordPress, it’s more than all other CMS systems together. 

 

For publishers: as for now, you can use the EVADAV 🔧plugin for WordPress. 

 

📣 Follow the link to download the plugin ➡️  https://wordpress.org/plugins/evadav/#description

 

🔍 The procedure of defining the core functionality of the plugin is the next:

🥉Install Evadav from the WordPress.org plugin directory or by uploading the Evadav plugin folder to your wp-content/plugins directory;

💡Employ straight into the page the source code;

🥈Activate the Evadav plugin from your WordPress settings dashboard;

🥇Follow the instructions on the Setup page, save, check results, earn with EVADAV!

 

Please note you may contact your manager or support at any time. We will be happy to make your journey with EVADAV superior.


 

🙌 Monetize your WordPress site in a few clicks 🤑 >>

wordpress_en.jpg

Link to comment
Share on other sites

  • 3 weeks later...

𝗛𝗮𝗽𝗽𝘆 𝗡𝗲𝘄 𝗬𝗲𝗮𝗿, 𝗘𝘃𝗮𝗱𝗮𝘃𝗲𝗿𝘀!🎄

 

2021 will be fantastic, fun, and full of new features and profitable ideas. Let’s remember this year as the year of opportunities, whilst benefit from them in 2021 🌟 Today we celebrate each Advertiser and Publisher, who launched campaigns and streams with Evadav in 2020! 

 

We wish you to double your profits in 2021 when having even more successful launches 🤑

 

Stay healthy, be happy, ⬆️𝗴𝗿𝗼𝘄 𝘄𝗶𝘁𝗵 𝗘𝘃𝗮𝗱𝗮𝘃.

 

🎊 Cheers to the New Year!

EVADAV TEAM

new-year_en.png

Link to comment
Share on other sites

  • 2 weeks later...

😎 Hello, Evadavers!


Well, well, well! As new adventures in 2021 are ready to be started, we are happy to share the highlights of our 2020. Dear publishers and advertisers, we are pleased to share with you our common achievements of the past year.


☺️(y) 284037 New Campaigns
😄:xf.wink: 829BN Ad impressios
😎:xf.smile: 42M Conversions
🥳:happy: $15M Payouts partners earnings 

 🤗68,3% Highest CTR


TOP VERTICALS
Sweepstakes
Adult
E-Commerce
Finance
Gambling
Software

COMMUNITY GROWTH 2020
4X Followers Growth
252 EvaDav mentions monthly

CARING ABOUT OUR PARTNERS
👍:xf.wink:251942 Conversions with partners
:xf.embarrassed: 🤗99% Positive Feedback
(y)😉 100% Satisfaction from the quality of the partnership

BEST NATIVE ADS NETWORK
EvaDav won in Affiliate Space Awards 2020 😎


Scaling and evolving together, we see incredible growth and aren't planning to stop there!
We salute all Evadav team members and our partners who made these achievements possible. 💚

 

 

Earn with EvaDav🎁

Link to comment
Share on other sites

  • 2 weeks later...

Hello, fellow partners

We’ve seen an incredible interest and the rising amount of campaigns lately. 2.2M campaigns were created last month within Evadav Ad Network. We are honored by your trust and commitment to deliver the best experience for users. 

 

Level up your campaigns with brand new traffic sources:

 

IN-PAGE

 US IN  JP DE TH UK IT FR - #a158324,📱🖥 

 US DE IN  CA UK - #a158724, 🖥 

 US DE IN  CA UK - #a158723,📱

 US CA DE UK AU - #a159440,📱

 US  CA DE UK AU - #a15944, 🖥 

 US IN CA UK DE FR - #a161227, #a161228, #a161231, #a135324, #a161216, #a161221,📱🖥 

 IN - #a160929,📱🖥 

 US DE RU - #a160544, 📱🖥 

 BR - #a141471, 📱🖥 

 US - #a159439, 🖥 

 US - #a159438, 📱

 RU BR DE IT FR SK ZA SI US CA - #a160010, 📱🖥 

 

POPS

 JP - #a148201,📱🖥 

 US  JP - #a150590,📱🖥 

 DE IT UA US PL ES FR NH JP - #a159180,📱🖥 

 IN PK - #a161560, 📱🖥 

 EG - #a161021,📱🖥 

 TR US DE - #a147929,📱🖥 

 JP - a148181, #a152702,📱🖥 

 RU DE FR BR US IT SI AU SE ZA SK CA - #a150580

 

PUSH NOTIFICATIONS

 RU BR DE IT FR ZA US CA IR UA SK SI - #a150578, 🖥 

 

Add sources as a White list and generate exceptional leads!


BOOST Sales 🤑 with EVADAV >> 💚

 

Webp.net-resizeimage (6).jpg

Link to comment
Share on other sites

  • 10 months later...
black%20friday_en_1200_628.png

Evadav.com is an Ad Platform with a wide network of publishers that can bring you the possibility to work with all verticals you like.

Black Friday from Evadav: fire bonuses, cosmic conversions and crazy ROI

Hey, advertisers!

Now – is the best time to start working with Evadav!

Black Friday special, we’re launching a profit offer for all new and current Evadav advertisers.

Rules are quite simple:

– run new ad campaigns with Premium traffic from 23 to 29th of November
– top up your new account balance
– get bonuses with a promo code while topping up.

Evadav bonus system at a replenishment from:

1) $500 – get $50 bonus with promo code BF500
2) $1000 – get $100 bonus with promo code BF1000
3) $1500 – get $150 bonus with promo code BF1500
4) $2000 – get $200 bonus with promo code BF2000


Hot, isn’t it?
And along with Premium traffic – it’s the bomb.

Premium traffic main advantages:

1) improved performance of conversion metrics;
2) higher CTR upon test results;
3) Premium zones for campaign launch;
4) the most quality websites and traffic sources from Evadav system top publishers;
5) additional ROI boost;
6) this traffic has also passed a full check on direct offers этот трафик.

Test Premium traffic right now!

What a Black Friday without crucial tips from our experts? We’ve prepared for you the list of top verticals, with which you’ll be able to do anything!

BLACK FRIDAY TOP VERTICALS:
 
a548aec49861.png

1. Sweepstakes

Many people think that they’ll be more lucky during Black Friday and Cyber Monday.

That’s why we observe the growth of participation in giveaways and lotteries.

If you want to promote your lottery-related offers, then update your target pages to align with Black Friday and Cyber Monday events.

For instance, you can tell that they don’t need to wait stores’ opening and participate with other customers – they can just win a desired product by taking part in your offer or lottery.

Creatives’ examples:
 
black_friday_snapshot1.jpg

It’s ideal to run this vertical campaigns with formats:
– Evadav in-page
– Evadav push

Big profit and cosmic conversions are guaranteed!

2. E-commerce

Black Friday and Cyber Monday – the biggest shopping “holidays” in a whole year, therefore it’s obvious that all online-shopping offers will be on top of search requests!

The main sub-categories worth paying attention: computers and devices, homeware, clothes and accessories, and also – video games.

Creatives’ examples:
 
black_friday_snapshot2.jpg

Better pour with these formats:
– Evadav push
– Evadav in-page

Exactly this way you’ll get the best ROI performance.

3. Lead Generation/Push subscription

It’s easier to make people subscribe to free offers and discounts during Black Friday and Cyber Monday, because users are more open to new products and services.

Therefore advertisers should promote free or high discount offers: create vouchers, free samples, gift cards, etc.

Creatives’ referrencies:
 
black_friday_snapshop3.jpg

We recommend the following formats for this vertical:
– classic push and in-page.


4. Gambling & Sports Betting

Many people think that it’s ok to lose money at this time of the year, because it’s an entertainment that users waited for.

You, advertisers, will have high chances to earn more if you promote gambling and sports betting offers with Rev-Share model.

This is the most popular period for poker, slots, sports and race bettings. Use Black Friday and Cyber Monday charms to promote partner offers from gambling brands: you can observe player registration amount growth.

Creatives:
 
black_friday_snapshop4.jpg

For this vertical the following formats work best:
Evadav push and in-page.



5. Adult & Dating

During this period many people feel lonely and would like to have a companion, even if it’s online or for a short period of time.

People will be more open to purchase adult products and services, including dating apps, web-shows and goods for improving male and female pleasure.

Create hot offers, which will convert great.

Creatives’ examples:
 
black_friday_snapshot5.jpg

The best formats for this vertical:
– in-page
– and push, because it always works best for this vertical!

Well, now you’re ready for Black Friday and we can rest assured that you’ll be able to get maximum and jump above your heads.

Test Premium traffic, raise your spendings, get bonuses and improve your campaign results eternally!
Link to comment
Share on other sites

  • 2 weeks later...
creatives_en_1200x628.png


Hey, advertisers!

In an ideal world every advertiser dreams to create the only one creative and landing, launch a campaign and get 1000% ROI at once. Ha-ha!
Unfortunately these dreams have nothing to do with reality.

While analyzing advertisers’ creative launch our evadav.com team found out the most of advertisers work with creatives wrong:

- they don’t test different creatives;
- they don’t analyze the results;
- they don’t optimize their ad campaigns;
- they don’t use life hacks from our managers;
- and therefore they get results lower than their competitors.

Therefore, we’ve developed a detailed manual on working with creatives based on an advertiser’s successful case who started making more money after he’d figured out how to work with creatives properly.

In this case, we’ll share life hacks and most common mistakes of working with creatives and tell in detail why they are one of the crucial parts of an ad campaign.

If you still have not joined our advertisers community, this time has come! Welcome to our family evadav.com!

Ad format: Evadav push traffic
GEO: USA
Campaign period: 20.10.21 - 18.11.21
Target: Windows desktop
Language: English
Offer: McAfee Total Protection 2021
Partner network: TORO Advertising
Total budget: 6877 $
Total earned: 13 320 $
Net profit: 6442 $
ROI: 94%

The advertiser has used a mainstream traffic and Evadav classic push. Targeted on one geo – tier 1, the USA, Windows desktop only. The McAfee Total Protection 2021 offer with a payout of $40 has been chosen.

The traffic has been launched on the latest subscriptions in order to increase CTR and lower click cost as users are the most active within the first 7 days of getting to base. Also he poured over the latest OS versions and used automated rules.

Initially, the advertiser launched an ad campaign without testing the proper work of creatives. He used the following evadav creatives:
 
case_study_Screenshot_1.png
case_study_Screenshot_2.png

By clicking on the creative user was transferred to the landing page. As the world sale devoted to Black Friday was approaching, the advertiser decided to use this opportunity to reach the audience's attention.
 
case_study_Screenshot_3.png

Ad campaign period: 20.10 - 18.11.2021
 
case_study_Screenshot_4.png


Within a period when the advertiser used only two creatives, CTR was low 0,58% cost per click was high $0,25 compared to average performance of ad campaigns. The amount of received leads is extremely low.

Campaign results leave a lot to be desired.

The results after campaign optimization

After the first test, the advertiser decided to work on his creatives: proceeded A/B testing, studied results, provided optimization and followed life hacks and tips from our Evadav managers.

The advertiser used a lot of creatives right after optimization. They do not dramatically vary in terms of creative approach, but in this case the advertiser used information about a discovered virus in a forefront of creative, bright colors, texts and emoji.
 
case_study_Screenshot_11.png
case_study_Screenshot_12.png
 
case_study_Screenshot_13.png
case_study_Screenshot_14.png
 
case_study_Screenshot_15.png
case_study_Screenshot_16.png

If you think that the creatives made by you are ideal, a user may not think the same. Trust figures, that’s how you can understand 100%, what exactly will fit your audience.

As a result, the advertiser got a really good profit.
 
case_study_Screenshot_17.png


Total budget spent on this ad campaign was $6877, and 333 leads were gained. The payout from Toro Advertising partnership program was $13320.
The advertiser got a net profit of $6442. ROI 94%.

As you can see on stats, the creatives with the higher CTR bring more conversion and cost per lead is getting less.

What do creatives consist of?

As we can see from case results, creatives are the crucial part of an ad campaign. You better take their creation seriously as properly chosen creatives can save the whole campaign.

Evadav push notifications consist of an icon, title, detailed description, image and URL-address.

Advertisers may use different types of titles up to 30 symbols, vivid description - up to 45 symbols; an icon 192*192 pxl, main image and URL.
 
case_study_Screenshot_5.png


Life hacks on making creatives:

1. Learn your audience.
You must understand a user’s interests and behaviour. Such an analysis will help you to get the ideal avatar of your audience.
2. Use trending images. Creatives with a popular celebrity image, bonus offers and results display attract attention and increase CTR a lot.
3. Follow visual trends. One should follow trends and stay on top in every sphere, including arbitrage as well.
4. Creative approach and humor. Make up something original and unique for creatives, which can catch audience attention. We are forced to fight for the user's attention as we all are literally bathing in information nowadays.
5. Make a creative matching offer. Do not mislead users with a creative that doesn’t match the offer. Following the link he/she may not see what is expected. Thus one can easily destroy a user's trust which is hard to gain for the second time.


Creatives’ tests principles
A/B-testing is one of the best ways to double or even triple conversion performance shortly.

For the test, there’s no need to increase your marketing spendings and generate more traffic.

Why not attract more clients with the current traffic? That’s the magic of A/B testing. However the A/B testing can be easily distorted.

Remember the fundamental rule:
test one element at a time to track what exactly influences conversion results.

We’ll answer the most frequently asked questions at once:

1. How many clicks/views should creative get?

Clicks and views amount depends on geo, target, budget, bids and CTR. While running an ad campaign traffic is being spread equally among all creatives and after the first pour the traffic volumes go more likely to the creative with the higher CTR. It’s recommended to run a test on 10K impressions and 1K clicks.

2. How much time does one need to test creatives?
Test period depends on the offer, on average it’s 4-6 days. If the traffic volumes are big, the creative may burn out on the same traffic sources.

3. What CTR is the best?
CTR depends on the offer and chosen format. An average CTR on Evadav push format is 0,5-2%, CTR on Evadav in-page — around 1-5%.
Anomaly high or low CTR causes suspicion and we recommend sending such types of traffic to “black list”.

4. How often should I change creatives?
We recommend you to change creatives every 2 weeks, it depends on creative performance. If you have low traffic volumes, then creative life time may be 2-4 weeks. If you can see at once that all creatives show high CTR and one shows - low one, then you better switch it off and add new creative.

5. How many different evadav campaigns can be run for one banner test?
Usually one tests 1 offer, or several ones. One better use 1 offer and test different creatives. We recommend using 5 and more creatives per one test. Also, the bigger creative amount (up to 16) is available on demand, for this contact Evadav manager.


Which creative’s elements do you need to test?

1. Icon – it’s the first which attracts the attention of a user while interacting with push notifications.

For instance, 3 icons have been tested and after the test the best results were given by a second variant.
 
case_study_Screenshot_6.png
case_study_Screenshot_7.png
case_study_Screenshot_8.png

Creating icons tips:
- Use closeup images;
- Test different color schemes;
- Use frames;
- Add different elements to measure an effect.

2. Banners. Testing all the time is mandatory, even if you are sure in your new creatives, users may like the most unexpected variant.

Creating banners tips:
- Female images may increase CTR;
- The images with a contrasting background are easier to notice;
- Add emoji and figures;
- Use images which can trigger emotions;
- Use trending images with a hype topic;
- Change creatives often to keep CTR on high level, avoid burnout and get more reach.

3. Different text variants are also important to test. You never know which text will encourage the user to make a target action.

Creating copyrights tips:
- Selling titles will encourage users to go to the landing page;
- Vivid description and CTA (call to action) may strengthen the title;
- Using emoji will increase the user's emotional response.


Common mistakes on running tests

1. The main mistake of arbitrage managers is testing too many elements at a time.
2. Keep in mind, the test should last around 7 days. Evadav’s Advertisers often ignore this rule and turn off creatives earlier, cutting their full potential.
3. Copying someone else’s experiments, instead of testing your own hypothesis. Use your creativity and original approach building something new.
4. You can’t expect little changes will drastically increase conversion. In fact, optimization is a never ending process as long as creatives are peculiar to burn out.
5. Hoping that one creative will work all time. Change landings and creatives from time to time so that users would not get sick and tired from watching the same creatives.
6. Creative doesn’t align with a landing page or message text and creative differs.
7. Low quality images creatives are often being launched. In this case, one should not expect high CTR.


Tips on making converting creatives

- If you made creatives, ran 7-days tests, but still they convert badly, use spy-services to learn what creatives work well and bring more traffic. But you must take into consideration that there can be creatives that have already been burned out. It’s better to change them and develop your own unique creatives.

- Don’t miss an opportunity to exchange the experience with your colleagues. Visit conferences, thematic forums, subscribe to all arbitrage chats.

- Don’t forget re-testing. Make tests of those creatives that gave better results and then burned out. Creatives relaunch may work better with time.

- Analyze your approach in creatives making in related verticals. You may get insights where you don't even expect them. For instance, gambling, betting and binary options may have similar principles of making creatives.

- There is an option of creative visualisation on the user's device in Evadav when you create a campaign. Big image cropping may vary on different devices. Pay attention, all systems display push notifications in different ways.
 
case_study_Screenshot_9.png
 
case_study_Screenshot_10.png

One should not underestimate the role of creatives while ad campaign launch because it would be a big mistake and play tricks on you.

We hope that this case will help you to pay more attention to the importance of making tests, analytics and creatives optimization.

Our blog is constantly updated with useful articles and life hacks for advertisers. Follow the updates and we wish you fire profit!

Join our advertisers community!
Link to comment
Share on other sites

guide_en_1200x628.png

 

Monetize traffic with fire profit

Push notifications are a top format for monetization, it’s a fact №1. And always has been!

Fact №2 is that we’ve developed a guideline in a world of Evadav push special for all our publishers, due to which all of you will be able to:

- choose a proper push type: native, pop-ups or in-page;
- know everything about optimal setup for displaying notifications: with life hacks and expert tips;
- earn maximum on your traffic: from “not bad” to ”wow, what a profit”;
- figure out all payout models and many other cool things: RevShare, CPА and even open an access of working with Flat Rate model;
- and many other cool things.

Dear publishers, if you’re ready, then we take off to a wonderful Evadav push world and Evadav dream profit!

Read the guide!

Join Evadav

Link to comment
Share on other sites

  • 1 month later...

 

top_verticals_en_1200_628.png

Top verticals, geo, and the most profitable offers of this winter season from Evadav

Nothing’s more important than growth and development. We know it, you know it, all successful companies and partners know it.
So it’s time to remind you of the most significant system updates we’ve issued on evadav.com in 2021, you, advertisers, should definitely be aware of and use them while setting up ad campaigns to get even higher conversions and results.

The most crucial updates:
1. We’ve enhanced the security and safety of personal data in our ad network due to the integration of two-factor Google authentication.
2. We’ve realized a new version of API 2.2 due to which you can set up recommended and maximum bids in two clicks.
3. Created and launched the referral program and loyalty systems for advertisers, so that you can earn even more, getting even more tools.
4. Added new payment methods: 40+ payment methods are available to you from any place in the world.
5. To avoid budget overrun we’ve created the option of daily limits on leads quantity.
6. Finalized the section of creatives’ stats for your ad campaigns optimization and better creatives’ scaling.
7. Updated the rules for black and white lists: now you can exclude separate sub-sources at a level of each zone.
8. And last but not least: launched Premium Push, In-page, Popunder traffic for even better conversion and results.

Plans for system upgrades in 2022 are huge, therefore growth and development with us are guaranteed!

The most effective verticals of winter 2022

What can be better than updates and enhancement of working tools? Only top geo and verticals – up-to-date and working best for you and your wallet.
And sure, the most profitable offers of the season are waiting for you in the Evadav ad network! Be ready to start the most fruitful campaigns of the winter 2022 season rich in holidays and big events.
Wake up and let’s go get cosmic profit, cause the traffic now is exactly what one needs.

What verticals are top now and what ad formats do they fit?
 
top_verticals_snapshot1_en.png

The volumes of popunder and in-page traffic in 2021 grew by 30% in the Evadav system. Moreover, we’ve recently released the option of Premium traffic, which gives even better results. Traffic CR has grown along with it.

As we can see, dating is leading and growing with each year in all formats, and no wonder. Losing other entertainment such as traveling, dining outside, and even e-commerce due to delivery issues made it easier for users to switch to social media. They have more spare time and they are ready to spend more money on online dating. Moreover, Valentine’s day is approaching – the day when a lot of people may feel the most vulnerable and lonely and they seek for a company to brighten up this period.

Sweepstakes traditionally work well with popunder and in-page traffic, however, there are few changes in preferable prizes among users. For instance, the iPhone lost its popularity while cash rewards and other products hit the top. We can also see that the best results are shown by context-relevant offers of lotteries during holidays.

Betting and gambling will even more actively show great results this season, because this February 2022 Beijing Winter Olympics will take place. Huge amount of fans will be watching hockey, figure skating, biathlon and, sure thing, they’ll be making bets. Therefore these verticals are good at almost any format.

Crypto. Considering the current uncertain pandemic and lockdown situation cryptocurrency vertical joins the above mentioned list. We already observe this tendency and recommend testing crypto-offers.

According to current tendencies we can say that Utilities and Software will be holding their positions in push-traffic and native ads.

Create unique evadav creatives your audience won’t miss out on.

For instance, antivirus is especially in demand in Tier 1 countries. Users from these countries care about security and safety during the winter festive season the most. Norton AntiVirus utility will be to the point as it protects devices from viruses and hacks.
 
top_verticals_snapshot10.jpg

Also, we can observe the growth of audience interest in downloading apps, games, etc.

Devices start working slower or don’t work properly and the software as CleanMyMac and similar ones, which clean and fasten devices’, will be actual as never before.
 
top_verticals_snapshot11.jpg

Ecommerce shows itself especially great with in-page and native formats. 2021 became a new round of development for electronic commerce. Most of the sellers and customers transferred to online shopping due to coronavirus pandemic prolongation. As traffic volumes are growing new offers appear.

Based on the above mentioned data it’s worth using time-proven verticals for a good earning. However, we recommend not to miss out the opportunity of testing new verticals which are rapidly growing: Crypto, Cybersport and NFT. We’re sure the results won’t take long.

Geo to be considered this winter

It’s not obvious, which geo are fruitful and which ones are not. Thus we decided to shed light on this crucial part of settings.

Top Geo:
 
top_verticals_snapshot6_en.png

When it comes to push and popunder formats, you can definitely profit if you target Russia or Brazil – these countries show great growth since the pandemic started and placed top positions. Though advertisers amount continues to grow and it enhances the competition and rates accordingly.

Mexico and Columbia work well with in-page ads.

And the most popular geo working with all formats for dating vertical are USA and Tier 1 countries.

Winter lowers the efficiency of several geo: India and Indonesia in native and popunder, and German and Italy – in push. Test these zones properly before you launch your ad campaigns. But, unique offers in India can work with the lower payouts, it needs to be tested.

Don’t worry if your favorite zones don’t work as usual, they will recover the soonest. And at the moment you better test new offers, geo. It’s time to discover new working schemes.

What tools are better be used

Keep in mind, your favorite settings may not bring you desired results. Develop an alternative plan – new zones, you can test and launch new evadav campaigns on. And be ready to eat that frog if you want to get results.

Don’t forget great results shown by automated rules in 2021 – it’s a unique tool helping to grow the conversion and avoid budget waste.
 
top_verticals_snapshot7.png

And along with black/white lists and postback your campaigns can gain decent results.
 
top_verticals_snapshot8.png
 
top_verticals_snapshot9.png

Evadav recommendations:
1. The most popular cross-format verticals in 2022 are still Dating, Ecommerce, Gambling and Betting. Therefore use classic to get good profit.
2. New verticals such as Crypto, Cybersport and NFT will be expanding, therefore you better consider them and start testing them now.
3. We forecast popularity growth of in-page and popunder traffic (which we’re actively improving). Thus in 2022 you, our dear evadav advertisers, will have even more opportunity to work with quality and converting traffic at a lower price.

Stay tuned, test time-proven and new verticals, don’t be afraid to step out of your comfort zone – it’s the place where new opportunities and rapid growth live.

Should you have any questions – we’re always ready to answer them and assist you 24/7.

Launch campaigns right now with Evadav!
Link to comment
Share on other sites

Trackers_en_1200_628.png


Trackers as an effective automation tool

If you’re working with digital ads, then you know how crucial it is to plan campaigns properly and cut non-effective ads off. And doing it manually, especially when ads are more than 2-3, is too complicated and time-consuming.
To automate and simplify advertisers’ work, one should use trackers, which provide detailed analytics and compile data necessary for a decision whether to stick to certain ads or not.

In this article, we’ll break down all the required information about trackers for easy work with traffic. Do you need them? Let’s get to know it.

Join those who already work and earn with Evadav!

What are trackers?

Tracker is a program automating ad campaigns’ data collection, processing, and analysis. Most trackers are not limited to these functions, but have additional features like splitting your traffic to hide it from moderators (show your target audience one content and to platform moderators - another one) or banning bots.

Trackers can be:

- Cloud

They are on the owners’ service side. High data rate and no need to know technical specs to set it up.
Server
Are being installed on the customer’s hosting or server. Benefits: prompt response, unlimited traffic volume, data is saved on your server automatically.
Server trackers are cheaper and beneficial for those who work with big traffic volumes. And cloud trackers are more functional and efficient.

Trackers’ main functions:
– incoming and outcoming traffic tracking;
– split-testing;
– user data collection;
– landing pages and pre-landers work tracking;
– blocking bots;
– analyzes the efficiency of offers, creatives, ad campaigns, and ads.

These are the basic functions, even for free software. However, most trackers include many other useful features which not only analyze ads but also make the whole work simple.

Why do advertisers need to use trackers?

A good tracker will allow you to automate routine and free your time. You’ll be able to:
- Check bundles’ efficiency. Tracker collects data from all added sources, compares efficiency and conversion. All analytics are in one interface. You only need to compare.
- Get maximum profit. You’ll be able to split and redirect traffic on different offers, to raise a conversion. Splitting is available in terms of language, geo, operators, OS, etc.
- Redirect traffic in two clicks. You don’t need to stop ad campaigns to redirect traffic or change the partner system. All can be done inside the tracker.
- Set up automatic change of partnership system. If you reach the lead limit in one partner system, the tracker will redirect traffic on the same offer in another partner system.
- Run tests. To define ad campaign, creative, or landing page efficiency.
It’s a useful, practical, and very handy software that makes the work of Evadav advertisers easier and faster.

Proven top trackers with a discount form Evadav

We’ve made a selection of reliable and functional trackers for you, our advertisers, to pick from. With each of these trackers we’ve set up fast integration just in two clicks. Go to “Traffic Sources” and find our ad network. Also, get a discount with promo code Evadav.

1. Adsbridge
Price:
from $29 to $799. Trial version - 14 days.
Benefits:
– creating and managing ad campaigns in one tab;
– multi-level report system available in real-time;
– report settings: you can switch unwanted parameters off;
– the platform allows working with big traffic volume;
– tracking frauds, bots, etc.

2. AppsFlyer
Promo code gives you:
Discount up to 50%.
Price:
Individual calculation with a manager
Benefits:
– free package available;
– operation high speed;
– one of the leading trackers;
– full tracking functions set in a free package.

3. Bemob
Promo code gives you:
25% discount when paying for a month.
Price:
from $49 to $499. Trial version - 3 months.
Benefits:
– split-testing is available;
– traffic tracking and distribution;
– domain redirecting;
– real-time reports;
– tracking mobile campaigns;
– easy to use.

4. Binom
Promo code gives you:
40% discount with the payment for the first month.
Price:
$69 per month. Trial - 14 days.
Benefits:
– one of the fastest trackers. One-click is processed in 5-7 ms;
– reports are loaded almost instantly;
– functions are constantly being updated;
– tracker processes big volumes of data quite well;
– tech support works around the clock.

5. Funnelflux
Price:
$99 per month. The first month costs $1.
Benefits:
– fast stats;
– can track without cookie;
– can add an unlimited amount of domains;
– precise data;
– reports can be adjusted up to you;
– you can integrate service with optimizers.

6. Keitaro
Promo code gives you:
Discount up to 50%.
Price:
from $25 to $70. Demo-version is available.
Benefits:
– 30 filters for traffic distribution;
– own landing pages and offers editor;
– protection from bots;
– cloaking is available;
– flexible settings;
– full-featured API.

7. Kintura
Promo code gives you:
Discount up to 50%.
Price:
from $199 to $999. Demo-version is available for one month.
Benefits:
– incoming data fast processing;
– evaluates user’s behavior;
– unloads data instantly;
– adapts to any vertical;
– tech support around the clock.

8. Landingtrack
Promo code gives you:
Discount 20% for 2 months. 1 free month if you buy 6 months. And 3 free months - for 12 months purchased.
Price:
from $49 to $499. Demo-version is available in each package.
Benefits:
– all ad campaigns can be automated;
– real-time analytics;
– split-testing is available;
– you can share access to the tracker with your team.

9. Octotracker
Promo code gives you:
30% discount if you pick the “Profi” package and pay for the first month.
Price:
From RUB 2 400 to RUB 8 5000.
Benefits:
– powerful analytics system;
– traffic quality control is available;
– all analytics in one place;
– financial analytics available;
– works with all popular CPA networks.

10. Peerclick
Promo code gives you:
$50 on your balance.
Price:
from $99 to $649. Free version of 100 000 events.
Benefits:
– protections from bots and moderators;
– low price;
– high processing speed - up to 1 mln clicks per day;
– you can work with mobile traffic.

11. Redtrack
Promo code gives you:
Discount up to 50%.
Price:
from $49 to $1119. Trial - 14 days.
Benefits:
– you can create several filters flows for one ad campaign;
– choosing redirect scheme after the transition to a landing page is available;
– conversion limits can be set up;
– easy to use, user-friendly interface;
– guidelines for most partner systems are available.

12.Theoptimizer
Promo code gives you:
69% discount on the first month.
Price:
from $199 to $699. Trial - 7 days.
Benefits:
– integrates with many popular trackers;
– easy to use;
– fast working speed.

13.Thrivetracker
Promo code gives you:
30% discount if you purchase 6 months. Promo code EVADAV30.
Price:
from $44 to $799. Trial - 14 days.
Benefits:
– low price on basic subscription;
– supports up to 50 traffic sources;
– reports can be detailed on criteria;
– split-testing.

14. Voluum
Promo code gives you:
Eternal discount of $10 for Discover package and $20 for Profit one.
Price:
from $89 to $499.
Benefits:
– easy to use;
– regular updates;
– SSL tracking;
– processing high speed;
– real-time statistics update.

15. Zeustrack
Promo code gives you:
Discount up to 50%.
Price:
$499 and $899/month. A trial version is available.
Benefits:
– no limits on clicks amount;
– landing pages are saved in the cloud;
– you can modify access levels;
– integration with third-party websites.

Every tracker has strong and weak sides.
We recommend testing several of them to choose what is optimal and useful for you. It’s possible as most services have trial versions.
Leave your ad campaigns’ efficiency to Evadav and get quality traffic at fair price!

Here is Voluum example on how to start using tracker

We’ve created a manual for a better understanding of how to set trackers up. Voluum tracker will be set as an example in this text, but the principles of other trackers are the same. The difference is only in interface.

Setting Voluum up:
1. First, create a traffic Source. For this:
1.1. Open “Traffic Sources”.
1.2. Click «Create» and then select the “Traffic Sources” option in the drop-down menu.
 
Trackers_snapshot1.png

1.3. Pick Evadav from the list.
1.4. Click «Next».
 
Trackers_snapshot12.png

1.5. Set additional options according to your needs and click the “Save” button.
 
Trackers_snapshot13.png

2. Now go to “Campaigns” and click the “Create” button. Select “Campaign Simple” or “Campaign Advanced” in the drop-down menu.
 
Trackers_snapshot14.png

2.1. In the opened form pick the traffic source you’ve just created in the previous step.
2.2. Enter the name of the campaign in the “Campaign name” text field.
2.3. Select the workspace type in the “Workspace” menu.
2.4. Pick a lander (optionally) in the “Landers” menu.
2.5. Choose your offer in the “Offers” menu.
2.6. Click the “Save” button.
 
Trackers_snapshot15.png

2.7. Click the “Copy” button.
 
Trackers_snapshot16.png

2.8. Click the “Done” button.

You’ve completed setting Voluum up.
Now go to the Evadav account.


Set it up in Evadav:
1. Open “Campaigns” section.
2. Click the “Create” button.
3. Enter the name of the campaign in the “Campaign name” text field.
4. Paste URL link that you’ve previously copied in Voluum in “Target URL” text field.
 
Trackers_snapshot17.jpg

5. Upload your creative and enter ad campaign other details.

Evadav tip: Conversion transferring from tracker to our Evadav ad network will help you to get more relevant traffic. Automatic sort out process to black and white lists will allow you to raise ROI more than in two times as a result of our tests. And automated rules option will enhance traffic flow optimization. Therefore we recommend not to ignore these tools.

6. Select geo.
7. Provide a bid value.
8. Click the “Create” button.

Now The traffic that Evadav provides will be directed through Voluum to a destination that you have set in Voluum.

Every software has its manuals and guidelines and it will help you with fast and easy settings. But, overall, the interface is user-friendly.
Do advertisers need a tracker? Our answer is YES. Even though you don’t have many ad campaigns and you are just starting your way, you definitely need to use a tracker.

It’s not only a routine automation, but also a full and detailed stats about your campaigns. And the more you know about your traffic, the less money you spend on testing and the higher conversion will be..

Start your work in the most promising ad network right now – Evadav invites advertisers to cooperate.

Advertise with Evadav!
Link to comment
Share on other sites

Trands_1200_628_en.png


Raising profit recommendations from Evadav experts

An active dynamics of social and commerce processes in digital has created an ideal environment for advertisers. New products enter the digital market following technologies and social tendencies. They change the balance of vertical’s popularity and conversion rates.

In this case, staying a calm watcher and relying on old schemes is a road to failure. Conservatism is good only within reasonable limits. To help you, our advertisers, the Evadav team offers a brief forecast with the review of trends, offers, and verticals in affiliate marketing in 2022.

If you are going to test yourself in affiliate marketing, start easily with Evadav.

Where to search traffic in 2022?

Epidemic COVID-19 pandemic and social transformation to remote forms of interactions connected with it naturally stimulated the growth of technologies and communication channels (which have been already in demand). And, to our opinion, the major expectations from affiliate marketing this year are closely connected with them.

Social networks

It’s easy to explain the growing popularity of social media: they are naturally transforming from a communication spot to a handy marketplace, with a warmed-up audience willing to pay. It’s easy and profitable to direct it on desired offers.

Influencer marketing, microblogging
Microblogging is an unfolding trend. Набирающий силу тренд – микроблогинг. The promiscuity of top bloggers ready to promote anything is getting annoying.
- Observation: public often gathers around expert channels with limited reach, but with strong thematic skills.
Considering deal prices of top opinion leaders, a narrow focus ad campaign from a small blogger, but with a warm audience, and at a lower price became a pot of gold for an average arbitrage manager (the majority of them).

Chat-bots
We’re impressed with the pace communicative robots surround us with. It’s not an exotic option to simplify tech support work anymore, virtual helpers more often become the main income channel of arbitrage managers.
- Stats: 69% of website visitors prefer chat-bots to live support. The reason – replies speed.
 

Trands_snapshot1_en.png


Yeah, CTR (click-through rate) doesn’t break records, however, the variety of options and reasonably low costs for connection make the chat-bots a genuinely profitable tool as the demand for instant replies rapidly grows.

This friendly artificial intelligence shows the best results in offers with active traffic, for instance, microcredit, adult, and dating.

Video-content

This trend is not new, but it’s still far from the top. We truly believe that Evadav advertisers will pay attention to this format’s potential.
-Fact: at the peak of quarantine most video hostings lowered content quality on purpose to maintain a stable work of servers. There is traffic for sure.
Information volumes grow constantly and video ads, as an efficient and versatile channel, win the fight for users’ attention. It’s easy to explain: dynamic image carries a signal charge that is not available to average sound, picture, and text.

It’s profitable for advertisers to use video ads, as it allows them to get to the point of the offer where a potential lead will not want to spend time reading text or watching images.
- Research: a website with prevailing video content is effective in keeping visitors’ attention.
 

Trands_snapshot2_en.png


Promoting offers with the help of video is a fruitful strategy. YouTube, Instagram, TikTok, and Pinterest: the rabbit hole of traffic where proactive advertisers will catch the luck in 2022.

“Don’t forget that we also work with verticals and offers which don’t match with video formats, social media, etc. We recommend writing to Evadav personal manager to try new traffic sources in 2022, he will assist you to target your ad campaigns properly”.

Homyuk Yana,
Head of advertisers department Evadav


Audio marketing

The question is not whether SEO will commit to audio and voice search, but when it will happen? Here, in Evadav we think it’ll happen very soon. At the moment the parity with classic requests is kept, however, attentive masters willing to pour traffic with maximum profit have already started changing the promotion strategy considering the public’s actual demands. That’s the way to advertise, there’s money.

Voice search
Less text, more sounds: people are more likely to use their voice to browse. According to statistics and looking at requests dynamics voice search is ahead of other request forms and by 2024 8 from 10 visitors will submit their requests remotely from their devices.
- Fact: Google has presented language dialog modal LaMDA in spring 2021.
 

Trands_snapshot3.jpg


This innovation will allow users to interact with the app not only with the help of text and voice but also with the help of media files, refining search conditions to the max. Keep an eye on this tendency in 2022.

Podcasts
Podcasts and audio apps can’t be called a new format, but the hype around ClubHouse showed the great potential of the niche.
 

Trands_snapshot4.png


Influencer marketing will shift more and more to the side of small communities and advertisers are better to stay close to authority figures gathering audiences.

Email send-outs

Cold spamming is still not actual, but hot or at least warm send-out with the maximum personalized offer at a right time will be to the point. At least, experts often claim this format to return its actuality.
- Evadav tip: you have a business, but you have a small clientele? Join us, we’ll help you out with the advertising!
Sure a quality base that will be regularly sorted and filtered out and thought through send-out schedule is a must. Nobody told us it would be easy. However, the game is worth the candle, and the growing conversion rate in this direction is encouraging.

Ads formats

Classic push and in-page
Everyone uses push formats. The level and thematics of the source don’t matter, nowadays every ethernet resource tries to make every visitor subscribe to attack him/her with push notifications further.

Run campaigns with Evadav – higher ROI from the first month after registration!

Leaving the banner blindness zone they offer, buy, send messages turning from annoying into non-visible sources of actual information.
- By the way: in-page format popularity is connected with push reincarnation, as an attempt to add drive and increase conversion of a classic ads format.

Pop-under
Sure, we haven’t forgotten pop-under. The further, the more reputation this format gets.

Pop-under format is simple, costs less than native and context ads, has a wide reach, no matter what to promote, and works stable on any device. Unlike push format.

By the way, the Evadav team has launched Premium Pop-under, Push, and In-page traffic – conversions and ROI are higher.
“Based on our advertisers’ experience we see that in-page is taking over and promising good profit. Consider this format in 2022”.

Homyuk Yana,
Head of advertisers department Evadav


Run campaigns and get even more profit!

Technologies are everywhere

While users are only getting new searching experiences, advertisers must start using the new strategy as the war for the top position in search engines is endless. New technologies and algorithms fan the flame of the fight for traffic. In 2022 Evadav recommends considering the following directions.

Multitask Unified Model (MUM)
The update from Google, allowing to get a maximum detailed response without a need for additional search.
 

Trands_snapshot5.png


Note: производительность нейронной сети MUM neuron network efficiency is 1000 times higher than the BERT algorithm launched a couple of years ago.

You can see the pace of search technologies development and the importance to be in trend. Innovation promises to be super handy for its users, therefore publishers improve their websites so that MUM would not leave them behind. And that means that more quality and relevant traffic awaits our advertisers.

Campaigns automation
Affiliate marketing moves with the progress and the transition to automated setting and control regimes for campaigns are not a fantasy about the future, it’s a reality. Here is what you can rely on AI in 2022:
- traffic redistribution between creatives and campaigns;
- independent search of problem platforms, geo and budget distribution between zones according to conversion performance;
- several campaigns parallel setup;
- search and automatic distribution of bids without a master 24/7;
- submitting orders to fix money flow, change geo, buy profitable leads.

We are sure that an experienced advertiser can do this manually. But time is crucial. Using artificial intelligence helps us to manage several campaigns effectively.

As a result: if a drawdown occurs the system’s fast reaction will lower the loss to 10-20%. On the other hand, profit potential grows significantly with the help of AI. It’s the right road to scaling, our friends.

VR/AR – the future in the present
One more topic in addition to AI development in affiliate marketing – technologies of virtual and augmented realities. Besides this technology has a bright future you should not expect its massive takeover on the consumer market in the nearest future.
- Fact: only 1-2% of those who are not afraid of the cost of VR/AR devices and their dependence on outlying devices own such gadgets.
Though the market grows and it’s a fact. For instance, there are a lot of iGaming software developers, and such brands as NetEnt and Microgaming are working on slots and roulette where everyone using a VR/AR headset can observe dealer’s work, watch the spin of a wheel and a ball, can see own hands on a virtual board with playing cards without leaving own room.
 

Trands_snapshot6_en.png


It’s hard to tell how far this new reality will take over the market in 2022. But there’s no doubt that under wise control, this niche promises a big profit from ads. And, sure, those who will be first will take it all.

Couple of words about obvious: native ads and mobile traffic

Native ads are a potentially endless source of traffic in the age of users annoyed with banners and push formats. The best thing is that now and in the future it will organically profit in every vertical. You just need to give up classic templates and start using, for instance, click-rotating creatives. It’s a safe bet in wise hands at any year A.D.
- Interesting observation: even your granny uses social media such as Facebook, Skype on her smartphone. It’s better than any stats showing the demand for mobile traffic.
The offer’s profit and vertical actuality won’t cost a thing if you won’t take care of those who see the world through pocket gadgets. Such an audience is more than a half in a network.

Do you want to earn even more?
Keep on adapting campaigns to smartphones. No doubt, it will be on-trend in 2022.

Run campaigns with Evadav right now!

Top verticals in 2022

So we’ve figured trends out. Now let’s talk about verticals that will be on-demand in 2022 according to evadav.com.

Adult – eternal classic and its popularity grows with the need to avoid real communication. Sure, it’s a top.
Nutrition. New strains, new health issues mean new requests and volumes in this vertical. Rude, but it’s the reality.
E-commerce. All that makes a home cozy is going up. Goods for active leisure abroad probably won’t succeed. This niche demands a proper analysis.
Betting: 2022 promises a pot of gold. See yourself: Beijing Winter Olympics, Finland Hockey League, Europe final League and UEFA champions league, FIFA World Cup in Qatar, and Wimbledon. Those are major events. And there are many others. Plus Cybersport is actively promoted in Russia.
Gambling. Offer rates grow along with traffic. And what else should people do at home if not gambling? Pop-unders will help you.
Finance. The crisis is everywhere. Loans and credits are the new blacks. Traffic will be only growing in this vertical on a world scale.
Dating, online. It's a promising vertical. Though there is an opinion that it can draw down due to traffic transition to social media.
Software and Utilities. If you look towards app monetization then you need to consider mobile audience needs first of all. Although traffic is stable on the desktop.
Cryptocurrency. Bitcoin locomotives created a wide path for altcoins and service systems. Great source of profit with unlimited potential.
NFT. The most vivid trend of the end of 2021 and the beginning of 2022. Although there is still no rush from advertisers. Anyway, there's a feeling that this vertical may suddenly become a gold mine.

“Trends are awesome and you should keep an eye on them. But considering the current situation, don't spend much money on experiments. We recommend spending some budget to test market innovations such as NFT, but also stick to time-proven good old verticals and formats as basics for your ad campaigns. After the drawdown of Finance and Crypto, these verticals are growing fast now. And I think they will be on top”.

Homyuk Yana,
Head of advertisers department Evadav


Top GEO

Regarding priority geo, you should first look at a vertical. Although the market leaders of 2021 India, China, Russia, and the USA are still on top in 2022.
 

Trands_snapshot7.png


Traffic active growth is noticed in South-East Asia – Thailand, Malaysia, Indonesia, Philippines and some regions of Europe – Finland, Germany. These dynamics will remain in the future.

What’s the result?

Summary:
- 2022 trends promise to be a profitable and exciting time in terms of affiliate marketing;
- it doesn’t mean that some verticals stop being fruitful and others such as Crypto and NFT will be on top;
- someone will need to change SEO-promotion strategy and someone will have to get to know YouTube and TikTok algorithms;
- pop-under, in-page, native ads and video content will still be on top in ad campaigns and they will continue moving banners and teasers aside.

Overall, not looking at all the chaos brought by COVID-19, world economics gradually returns its position. The main hopes of affiliate marketing are tightly connected with its reincarnation.

Make 2022 profitable with Evadav!

Link to comment
Share on other sites

  • 2 weeks later...
Insights_en_1200_628.png

Insights for Advertisers:
How to Make Great Money with Evadav?


Digital marketing goods and services demand a more complex approach and thought through strategy each year. Otherwise you’ll face bad conversion, budget waste, and the worst – business closure.

But what one needs to do to not only keep the lights on, but make really big money?

The Evadav team has prepared a klondike of useful information about formats, the best verticals and geo, sources, and system updates in one guide.

The main insights for advertisers – are the answers to the main questions:

- what format to choose according to your goals and how;
- what criteria should be considered while choosing format;
- what pros and cons of the each of them should be reviewed;
- what mistakes are better to be avoided, not to get into trouble;
- what tips are worth following to make real money.

By reading this guide you’ll have a detailed map of opportunities Evadav can give to you, and also an understanding how to use it properly.

Don’t waste your time, read more by following the link!

If you are still not among Evadav publishers and advertisers, then you have a great opportunity to sign up and review all the benefits of working with us.

Join the best ad network
Link to comment
Share on other sites

crypto_en_1200_628.png

The traffic you need to pump to the max

Cryptocurrency takes this world over. Only 10 years ago nobody believed that buying bitcoin was promising. Nowadays crypto is everywhere: games, investments, payment systems. Salvadoran authorities have even started building Bitcoin City free of taxes and based on geothermal energy sources.

Earlier people faced a problem if they couldn’t find Webmoney or Skrill payment methods on a website. And now they prefer a website with a cryptocurrency payment option. Also, cryptocurrency is claimed to become the main payment method in the iGaming sphere in 2022.
 
crypto_snepshot1.png

Several countries accept more than 20% of cryptocurrency payments.

One can make money on crypto with the help of not only mining and investments but also arbitrage. The Evadav team has prepared a detailed review of the

Cryptocurrency vertical: we’ll tell you about its features, audience, landings, and creatives, what formats to work with, and, also, we’ll advise on the offers with the best conditions.

The Cryptocurrency vertical review

The cryptocurrency vertical is one of the most hype and fast-developing ones for several years in a row. Bitcoins and altcoins show the price progress and are always discussed, so the consumers’ interest grows. Both hype and curiosity give great profit (with the proper approach).

Crypto is still a gray vertical thus countries and ad platforms regulate crypto ads in different ways. For instance, Google plans to lift the ban on this kind of ads but selectively, considering geo.
Crypto is available on evadav.com and it gives a good profit.

Traffic rates and competition are quite high in this niche. However, the payback is worth spendings.

Crypto usually works on the CPS (making deposit) model. But CPL and RevShare can be used as well.

Test campaigns in the crypto vertical with Evadav!

The benefits of crypto vertical

The behavior of users buying crypto is more like casino fans. Therefore all who worked with gambling can enter the crypto vertical and try all their tricks and tips.

Crypto vertical pros:
- high rates for a lead – from $150 to $1000. Pro teams can find more profitable offers;
- wide target audience – you can work with crypto vertical on almost any geo;
- advertisers are keen to spend more budgets on solvent quality traffic;
- a big room for ideas. You can come up with plenty of creatives, landing pages, and pick the best from them.

Talking about profit, under equal amounts of conversion and leads gambling vertical will perform ROI 100%, while crypto vertical - 250%.

Types of crypto offers

The vertical can be divided into 4 directions. Each of them has its features and different amounts of payouts.

1. Blockchain technology learning:
Offer’s main goal – is to sell training.
Payouts – from $250/lead.
It’s hard to work with this offer, as people don’t want to spend money on training, they want to start making money at once.
2. Investments:
Offer’s main goal – is to get money on deposit.
Payouts – from $150 to $1500+ on CPA model per lead, who completed target action and toped up the account on the exchange.
Investment is the most popular direction now. You can offer individual investing or sharing revenue with the platform trader. Such offers show good conversion.
3. Trading:
Offer’s main goal – is to sell training and get money on deposit.
Payouts – from $150 to $1500+ per user (the same as in Investments).
This direction is as complicated as blockchain training is. Not many people are willing to learn. They usually associate crypto with passive income and fast earning.
4. Autotrading:
Offer’s main goal – is to sell software and get money on deposit.
Payouts – from $150/lead.
There’s no training here, but only a robot provided by brokers. It will process trading instead of a human, saving up his/her time on learning. Such offers are good for English-language traffic.

You can also find ICO and cryptocurrency exchange offers. And if the last one is clear, then ICO is an investment into little-known tokens with the purpose of further profit.

Create ad campaigns with Evadav!

Specifics of working with crypto verticals

The more arbitrage managers start pouring traffic on crypto, but not all of them stay for long. The main difficulty is that you need to warm up your audience properly to make them top up a deposit.
Therefore the barrier to entry is pretty high: quality landings and creatives cost much. It may take around $1000 and one month to find a working solution, but still, it will work 3-10 months with the minimum work on making unique content.

The advantages of working with crypto offers:
- you can get from $150 per one lead;
- there’s no hold – you can get the payout once the lead completes a deposit;
- «warm» audience = it’s easy to attract the target audience with all the hype around investments and cryptocurrency;
- bans are less than in other verticals;
- Most advertisers are ready to prepay and help with consumables.

Disadvantages and risks:
- you’ll need more time and money to prepare creatives and pre-landers. Quality over quantity;
- big competition – not everyone will play fair. Some may send a report on your ads;
- high barrier to entry – one does not simply create an ad campaign with only $50 in a pocket and get a good profit.

An average amount to start in the crypto vertical – $500-1000 (without software and consumables).

Target audience profile

Crypto Investors' target audience looks like gamblers – men of 25-55 y.o., with upper-middle-income. Those younger are usually non-solvent and can’t make a deposit. Elder people still don’t trust the internet.

By the way, women are also gambling and their amount in cryptocurrency trading is significantly growing in recent years. So you can spend a part of your budget and run ads targeted to them.

Most people enter trading to make money, but also, there are those driven by emotions – the excitement from a chance to get х5-х10 from the invested money. It should be an audience with upper-middle-income as long as the minimum deposit is $100 - $400.

Creatives

The success of ad campaigns depends on creatives. You can make a super pre-lander, but if nobody clicks on the ad, it won’t be seen.

Creative types:
1) with luxury elements: expensive cars, fancy life, yachts, restaurants, watches, money: everything human needs, but can’t afford with an average salary.

We’ve gathered several options. Sure they don’t convert as much as they used to. But still, you can grab some inspiration from them. A selfie of a real person with money will work as well.
 
crypto_snepshot2.png

2) to advertise the exchanges such as Binance you can use their creatives because a strong brand gains trust and gives good CTR.
 
crypto_snepshot3.png

Also, you can emphasize the ability to get rich, but with a bit of personalization. For instance, you can use the currency of certain geo.

3) the creative that looks like a TV spot can enhance a clickthrough rate. People will try to click the “Play” button and get to your pre-lander.
 
crypto_snepshot4.png

4) charts with growing rates convert great as well. You can type in the headline: «Bitcoin grew by 10 000$» or «Bitcoin is going up again», etc.
 
crypto_snepshot5.png

5) Success stories that encourage clicking ads and reading information. It would be great if you use the images of people popular in certain geo. But don’t forget people may have different tempers in each country and copyright style depends on it a lot.
 
crypto_snepshot6.png

Newbies vs pro users
It’s better to split traffic on newbies who have no experience of working with crypto and experienced users.

For the first group, we’ll show simple creatives which raise the interest and hit all pain spots. You need to show that bitcoin gives a huge income and a user can give up his/her hated job and start earning money easily, etc.
For experienced ones, we’ll show stats and charts, payback, and write success stories on pre-landers.

Tips on making creatives
You need to keep the balance: your creative should hit the target audience, and at the same time, pass the moderation. We’ve prepared several tips on how to make creatives properly:
1. Study properly the target audience of the geo you target: how much money they make, what their interests are.
2. Don’t copy other creatives, most likely they won’t bring you desired profit.
3. Use triggers: money, expensive cars, jewelry, villas, destinations, etc.
4. Set time frames. People want to get money now, not in a year or ten.
5. Choosing characters for your creatives, stick to real persons from the right geo. Photoshopped and staged images don’t touch anymore.
6. Your creative should align with the pre-lander and landing page of the offer, and logically complement each other.
7. If you pour traffic on the English-language market, don’t save up on a skilled interpreter – basic programmatic translation won’t help you.

By the way, you can always contact your personal Evadav manager – he/she will evaluate your creatives and advise you on the best solutions to work with.

Landing pages

It depends on the landing page the same as on creatives. There are cases when without strong landing clients came but they were not ready to invest money. They spent time and brought ad campaigns to negative ROI.

We’ve prepared several recommendations on how to create landings, with examples. It may help you to understand the direction of creating them.

1. Here we use a solution: famous people, learning how to earn money. Landing is written on behalf of Phillip Evans, senior advisor of Boston Consulting Group in Bosnia.
 
crypto_snepshot7.png

2. Promising fast money converts great as well. By the way, there are also stories of crypto investors who successfully invested their money and quit their jobs on this landing.
 
crypto_snepshot8.png

3. News websites, which look like popular news sources. It gains trust and stories of purchasing a training course and investing money in crypto will work better. Below is the example of news about a family that invested money in cryptocurrency and made millions.
 
crypto_snepshot9.png

How to choose a crypto offer?

The main difficulty of working with crypto is that this sphere is half-legal. Some countries take steps to regulate cryptocurrency with the law, and in some countries, it’s fully prohibited and you can’t work with white partnership programs there.

To choose a good and reliable offer:
1. Use ratings of partnership programs and study reviews about advertisers.
2. Look towards offers from large crypto exchanges.
3. Compare offers with your colleagues – it will help you to choose the most profitable one.
4. Read carefully all the terms and conditions of the offer and if any questions occur, discuss them with managers.
5. Don’t look towards offers that are not popular among webmasters. Better choose TOP or average offers, tested and approved by other arbitrage managers.
6. There are many decent, fair, and reliable advertisers and those willing to get traffic for free by accusing you of all violations in this vertical.

How to choose geo

Choosing geo for work, you need to consider the following:
- is crypto prohibited in a chosen country;
- citizens average income;
- crypto’s popularity in a chosen geo;
- if the advertiser accepts leads from this geo.

Also, you need to study the overall attitude of residents to cryptocurrency. A lot of scams happened recently and some countries think of crypto negatively and you may get a low conversion.

Top crypto geo in Evadav

In Evadav crypto offers work best with traffic from:
- America;
- Germany;
- England;
- Italy;
- Poland;
- Australia.
 
crypto_snepshot10.png

Leads are solvent and interesting, and they bring high profit.

Create an Evadav account, top up your balance and make money on crypto ads!

Traffic channels

Where should you get traffic for crypto offers? There are 8 proven and working sources:
- Google ADS – users from browsers bring the most deposits as they are more warmed up. However, crypto is restricted in Ads. Therefore, you’ll need to find a way to avoid the restriction.
- Facebook – the principle is the same as for other verticals on Fb.
- Youtube – pros: a big audience. Cons: people watching your pre-rolls should trust you.
- TikTok – despite the audience not being that solvent, you can meet young people interested in crypto and willing to make a deposit.
- SEO-websites traffic – it’s a quite complicated process, but you’ll be getting warmed-up leads ready to deposit due to published native.
- Email send-outs – they still work, however, you need to have an address base + not all offers accept traffic from emails.
- Push-notifications – it’s one of the cheapest ways to get traffic.
- Pop-under – is a simple and affordable format adapting to any device. But it can annoy users and influence the website’s SEO negatively.

Everyone chooses what’s best for him/her to get traffic.

What formats are popular in Evadav

If an advertiser prefers leads, then classic push and pop-under will work best. Their advantage is that they are easy to use. Therefore they are so popular. If the advertiser considers the maximum lifespan and LTV of these leads, then it’s important to pick the most qualified sources and audiences and make tests additionally.

Native is often on-demand as it’s the most organic format. And it means a warmed-up audience willing to make a deposit.

In-page is seldom used: it’s hard for optimization due to high volumes. However, under a proper setup and optimization, it can work effectively as well.

We recommend basing on the offer type and your main goals. Each format should be tested and selected best for you.

Setting ad campaigns up and Evadav tips

We give you a step-by-step manual on creating an ad campaign for crypto offers. These steps will lead you to success:
1. Select offer: make sure you’re ok with the terms and conditions before you start working with them.
2. Make up your mind with the geo you’re going to work with. Consider the offer and overall standard of living in a chosen country. Bear in mind, crypto demands people with upper-middle-income.
3. Make a target audience profile. What are its pains and problems? Why will they benefit from investing in crypto? What problems will this investment solve?
4. Make creatives, based on target audience profile and geo.
5. Made up pre-landers – 99% of successful pre-lander’s usage cases. It helps to cut off the traffic you don’t need.
6. Launch campaigns with different formats to test them and select the one giving you the best results.
7. Run testing of creatives and pre-landers to pick the most converting ones.
8. Don’t forget optimization: automated rules, black and white lists, and postback will help you not to waste your budget and get more profit.

Now you only need to track stats and wait for requests to flow.

TOP-5 offers in crypto vertical

We’ve selected 5 crypto offers that may interest you.
1. Bitcoin Bot excl:
Countries: DE, CH, AT.
Goal: deposit from $250.
Restricted: fraud, bots, pops.
Lead cost: up to $935.
2. Profit Secret:
Countries: SE, NO, FI, DK, DE, IT, ES, PL.
Goal: deposit from $250.
Restricted: fraud, bots.
Lead cost: up to $900.
3. Crypto Profit
Countries: RU, PT, SE, NO, FI, DK, DE, IT, ES, PL.
Goal: deposit from $250.
Restricted: fraud, bots, spam.
Lead cost: up to $800.
4. Bitcoin Aussie System
Countries: NL, CH.
Goal: deposit from $250.
Restricted: fraud, bots, spam.
Lead cost: up to $850.
5. Bitcoin Up
Countries: MX, AE, AU, AT, BH and+47 GEO.
Goal: deposit from $250.
Restricted: fraud, bots, spam.
Lead cost: up to $850.

Summary

Few tips to start working smoothly with the crypto vertical:

Evadav tips
1. Choose new and up-to-date funnels. They can attract the attention of target users more than cliche offers.
2. Learn offer’s average figures in advance. You’ll be able to stop the campaign before it makes a hole in your pocket.
3. Try different traffic sources. Do not stick to only one format. Test several to find yours.
4. Use spy services and look at what your competitors test. Always run tests. Test different creatives on different platforms, change headlines and pre-landers to find the best solution.
5. Advise your colleagues and your personal Evadav manager. It will help you not to make others’ mistakes.
6. Choose offers you’re sure in. There are many attractive offers on the market, but if they are related to scams, you won’t get a good ROI.
7. Use pre-landers. Thus you’ll cut the undesired audience off and increase the conversion.
8. Create different campaigns. Don’t mix different countries, OS, sex, and ages in one campaign. Better make several ads.
9. Prepare your money. This vertical demands a budget. It may cost you around $1000 to find a profitable solution.
10. Keep your eye on the cryptocurrency sphere. It will help you to make up-to-date creatives.
11. Split your budget and spend it wisely. Don’t waste all your money on one offer and one launch.

Despite the cryptocurrency market paying a lot, it's not that easy to work with it. You must always keep an eye on this sphere and be ready that your competitors may attack you with reports on your creatives.
However, it pays off with a proper approach.

Start working with crypto offers with Evadav!
Link to comment
Share on other sites

website_en_1200_628.png

How to build a great website and get profit with it

Each of us has faced affiliate marketing, mostly as a consumer. Example: you went to the car service to change the tires, and, by the way, received a recommendation from the masters and a discount on the services of the nearby car wash.

- Affiliate marketing – selling goods and services via other people (commercial partners in our case).

It can be done by anyone: partner company, popular blogger, social media average user. The motivation is a percent from sales or a fixed rate. It’s up to you.

However, the biggest profit comes to those who promote partner products systematically, doing a real job as a webmaster.

- Webmaster’s main source of income – it’s a website or a network with placed ads such as links, banners, notifications leading to a target page.

Here we break down in detail how to build and set this website up according to the tendencies of 2022.

What is an affiliate website?

Simply put, an affiliate website is any resource encouraging visitors to certain target actions. Such a site rarely sells something directly, usually limiting itself to advertising the product of the partners, and earning a commission for it.

- Stats: average payments for goods are in the range of 3-10% of value, in the service niche, remuneration is higher - 20-30%, a payout for an info product can be higher than 50%.

Affiliate websites look different. Аффилиат веб-сайты выглядят по-разному. Sometimes it is a multi-page information source on popular themes, sometimes it is a brief landing page about a short situational demand for a product or service.

- The main thing: the site should be relevant to users' requests, give them what they came for, do it qualitatively and quickly.

Why the affiliate website is the best solution for making money on the internet?

Because the ratio of potential income and effort spent on it in affiliate marketing is the most advantageous. This is one of the rare areas where there is still the opportunity to earn a lot, quickly and with minimal investment at the start.
 
build_website_for_publishers_snapchot1.jpg

- Fact: In the world, more than 80% of companies use affiliate marketing in different forms. There is a place for your site in the market!

Here are other arguments:
1. Low entrance cost. WordPress default templates and free hosting allow you to build and run a project with no money at all. Of course, money will make both faster and better, but still.
2. Moderate skill requirements. All the tools needed to create an affiliate site are accompanied by a detailed manual. You just need to read.
3. Probability of passive return. If you select the right niche/vertical and create a site relevant to the audience, it will eventually cease to require constant attention but will continue to generate profit.
4. Ability to work from anywhere on the planet. You don’t need an office and a work schedule from call to call to earn money on traffic. You can run a project from a beach, even from a space station. The main thing is a stable Internet connection.
5. Unlimited scalability. The affiliate website, made by a single master to test the product, is easily transformed into a serious team business with thousands of turnovers.
6. Safe way out. The only resource you’re risking is time. If necessary, leaving the market without financial losses and unfulfilled obligations is not difficult.

Do you want to make an obscene amount of money?

Join Evadav ad network.

We’ll help monetize traffic with maximum profit.

How to create a good website in 2022?


Start with a niche. It’s an important step that deserves the utmost attention, but do not treat it as a choice for the wife. Changing the vertical and adapting to the new solutions, if the circumstances so require, is quite possible even for the beginner webmaster.
- Fact: Despite the objectively higher efficiency of specialization, many affiliates work smoothly in several niches at a time.

How to choose the vertical?

Systematizing processes within niches simplifies work and increases efficiency. A focus on a specific vertical allows:
- explore better internal tools and mechanisms, inputs and outputs, strengths and weaknesses;
- make a detailed list of competitors, rank them in order of importance, take from them the best, and qualitatively build up;
- reduce the distance to the customer, understanding his needs in the best possible environment - in the common market for you.

If you are just starting to try out affiliate marketing, please note the following tips on choosing verticals.

Evadav recommendations:
1) work with what you have a penchant for or a professional interest so you can learn sales techniques;
2) don’t spread out, start with one or two themes and improve your skills. The market will not go anywhere. Starting with the first sources of traffic you can continue with other verticals;
3) Don’t chase big money at once, start with offers adequate to your abilities and budget;
4) try new, not-swallowed-up niches, with an income potential: you can be the first to start earning where others are afraid to enter.

Overview of top niches

Evadav.com welcomes your desire to succeed and offers its view of the verticals with a soft start in 2022.

Dating

The human being is a social being, so the popularity of dating services, as well as the traffic from them, will never run out. There are two types of platforms inside the vertical: classic dating sites: mainstream dating and, in any case, linked to the topic of sex - adult.

- Pros: lots of proven offers, versatility relative to GEO, decent bids in adult vertical. A relatively simple converting of leads, as this usually requires only the registration of a visitor.
- Cons: mainstream dating can’t boast such a large payout, and there are quite a lot of risky things to do with adult-themed.
 
build_website_for_publishers_snapchot2.jpg

Finance

Credit, insurance, bank plastics, stock exchanges, MFIs, and others near the money periphery. In the last few years, the vertical locomotive has been the cryptocurrency market.

- Pros: versatility in the sources of traffic, a truly infinite audience that can be monetized simultaneously in different offers.
- Cons: high competition, very strong rivals, expensive leads - expensive tests, big holds.
 
build_website_for_publishers_snapchot3.jpg

Sweepstakes

Sweepstakes are prizes drawn: from coupons in the neighboring grocery store to flagship gadgets from the electronic retail kings. The client gets a chance for a gift, the advertiser collects the user base, the publisher earns on confirmed registrations - all are winning.

- Pros: some sweepstake offers, like sending out a raffle invitation email - it’s a great way to get into the niche with a minimum test budget.
- Cons: Facebook, which is the top source of traffic for sweeps, refer any promotion type to any shades except white. The general problem of vertical is the poor quality of traffic
 
build_website_for_publishers_snapchot4.jpg

Cryptocurrency (Crypto & NFT)

This is a vertical for any taste: trading, bots, investment, education. Most of the popular offers are in the area of investment. The most promising sector is NFT (non-fungible tokens), because at current rates of penetration into the digital environment, soon no market will escape their presence.

- Pros: solid payouts, no hold. A huge, omnivorous audience with understandable demands. If you have experience in any financial or gambling niche, entering crypto will be easy. Evadav fully allows this vertical with large payouts.
- Cons: a lot of restrictions - chances of getting into a ban. The high competition requires a time-consuming approach to making creatives.
 
build_website_for_publishers_snapchot5.png

Gambling

Casinos, slots - gambling in one word. Since the main motivation of the local target audience is entertainment, it makes sense for publishers to look closely at the trends of mixing reality with the introduction of AR and VR.

- Pros: many cooperation schemes, a sea of useful information for beginners, wide GEO, low barrier to entry (relatively).
- Cons: big competition - low ROI, gray niche specificity, fast burnout of GEO and offers.
 
build_website_for_publishers_snapchot6.jpg

Betting

Sports/cyber betting is a powerful vertical with an amazing profit. The important thing to remember is that the event schedule dictates the weather in this niche. The traditional leader in working with the traffic on betting is push format: inexpensive, simply tuned, easy to pass through the moderation.

- Pros: one (huge) audience with gambling, so you don’t have to think about inventing new schemes. Diversity of sources and moderation of budgets to test hypotheses. The legality of bookies.
- Cons: relative seasonality, which means that players' interest is not always stable. Need to keep an eye on sports events to keep up with market dynamics.
 
build_website_for_publishers_snapchot7.jpg

Nutra

Beauty & Health goods and services. Vertical takes in everything that responds to human complexes about appearance, age, health.

- Pros: the target audience for Nutra vertical is everywhere, geography is wide. Many offers for any taste and a budget with predictably strong demand.
- Cons: some products are hard to promote with white methods. High competition.
 
build_website_for_publishers_snapchot8.jpg

E-Commerce

A large niche with a wide assortment in hundreds of categories. Due to the scale, it is easy to find an offer for any audience and then to segment attraction and conversion with maximum benefit.

- Pros: variability - thousands of offers for all tastes. The relative loyalty of advertisers to the source of traffic. It is considered the best vertical for beginners.
- Cons: wild competition. High barrier to entry (technical, budget, skills) in partnership with large networks.
 
build_website_for_publishers_snapchot9.jpg

Remember, there’s money in every niche. The main thing is to find yours, comfortable to work with. The big profit of some verticals is associated with the appreciable cost of attracting traffic, in other ones - budgets are modest, but you have to work for a decent conversion.

To get professional advice and an assessment of the monetization potential of the selected niche you can write to your manager from Evadav!

Choosing a domain name and hosting
Domain


When selecting a domain, consider it as a tool for promotion. The correct name should indicate directly or have a clear association with the niche in which the site will work.

- Evadav tip: We recommend that you pay attention to the domains with history. That’s the kind of names that crawlers have loyalty to. This makes it possible to move the resource to the top much faster than in the case of the first registered domain. Of particular value are old domains that had only one owner but were regularly renewed.

The price of such names is knowingly higher, but they are worth their money because they save up on promotion and multiply speed up request results.

Hosting

The platform on which the site files are stored is called hosting. It is the responsibility of hosters, providers who receive a fee for maintaining the space you rent.

The most popular solution in affiliate marketing today are websites created on CMS design types: WordPress, Wix, Tilda.

- Fact: more than 40% of all Internet resources on the planet are made with WordPress.

CMS (content management system) implies the owner’s full control over the external and internal content of the site, offering thousands of themes and plugins for customization. As a rule, the hosting service is provided by default.

There are enough free hosting facilities to start in the affiliate marketing sphere. When the time comes to scale the project, you will easily go to premium, paying a certain amount for the new volume on the server, additional options, and more loyal support.
 
build_website_for_publishers_snapchot10.jpg

Rating of the most popular platforms for hosting websites on WordPress

Evadav tip: If your traffic generation strategy is based on a large amount of text content, look in the direction of the Medium or Blogger blog platforms. Here the hosting is also in the complex with the subscription. The possibilities of these sites are inferior to the WordPress toolkit, but for article promotion (reviews, guides, informational texts) is a convenient and the main - working version.

Website configuration

When you think about site design, you will sooner or later decide whether to use/buy a ready-made template or order a unique topic from specialists.

- Evadav recommends the first version, as the development on the side will cost a lot - 2-3 thousand dollars.

At the same time, the equal quality template can be bought for reasonable money - 50-100 dollars. In addition, the finished WordPress themes rarely require a shamanic dance in an attempt to pull them onto the engine and are set in two or three clicks.

What should a decent affiliate website look like in 2022?

The Evadav team has compiled a list of criteria that will help you get around your competitors. Just consider them when building the site and give yourself an advantage already at the start. Let’s go!

Responsive design

The number of people using pocket gadgets for communications is growing daily.

- According to TAdviser data, the share of mobile traffic at the end of 2021 was 83%.

If your site design is not adapted for smartphones and tablets, you can forget about normal conversion.
 
build_website_for_publishers_snapchot11.jpg

Choose a topic that is compatible with mobile devices.
Give the visitors a chance to see your offer on the go - in the subway, in the guests, at work, and watch as the refusal rate decreases.

SEO-friendly

The chosen design should not limit the possibilities of SEO optimization. In this regard, it is worth paying attention to the same WordPress. Even in default, it offers an extensive pool of tools for qualitative search promotion.
If this is not enough, there are dozens of plugins connected - plugins that extend the potential of SEO optimization to infinity. The important thing is to remember why you need it.

Additional configuration

However perfect the design of the template, you will have to adjust it - change the logo, adapt the font pairs, remove or add graphic elements, forms, and modules.

- Evadav tip: while looking at the theme for the site, consider how accessible it will be if necessary possible to personalize the site.

Development contact

Many people overlook it, but the opportunity to get a quick consultation on a topic or plugin is an important point. In order not to spend time on solving problems on your own and not pay for the services of third-party developers, learn about the terms and guarantees of support in advance.

- Observation: lack of backup is a property of free templates. Paid topics are generally not deficient.

Multilanguage

Multiple language support will be needed if you are going to scale up GEO or target a local market that uses different languages.
 
build_website_for_publishers_snapchot12.jpg

For the newcomer, who does not plan to dive from the start into exotic niches of distant countries, the issue of multilingualism of the site is closed simply by installing a plugin. These add-ons can support more than 90 languages simultaneously, most of which are free and do not require extensive professional customization.

User-friendly interface

Your task is not to impress the visitor’s imagination, but to make his/her stay on the site enjoyable. The selection and purchase of partner products should be natural and simple. Leave the extraordinary creativity to fashion photographers.

- Evadav tip: The appearance of the site, taking into account the trends of fashion and the nuances of verticals, is of course important. However, it is recommended to give priority, not to the elegance of the screens, but to the ergonomics of the interface: intelligent navigation, appropriate interactivity of forms, and understandable inscriptions on buttons.

Website content

Making a visitor a lead (a potential client doing the target action you need) is not an easy task. But it’ll be a lot easier if you can convince the audience that you’re an expert on the subject.

An excellent way to demonstrate expertise is to publish relevant content regularly. The more detailed and literate you close the interest in your field, the greater the public’s trust in you and the more pleasant the conversion figures.

Content types for websites
Opinion pieces


Unique material about the product based on the practical experience of the author. Ideally, the copywriter’s qualifications should be confirmed by publications in other publications and projects.

Translation

It’s a great way to get exclusive news, press release, review. Typically, this content is an artistic adaptation of the machine translation of the source.

Rewriting

Deep (unrecognizable) processing of the original text with the preservation of meaning. This approach allows to receive quickly and much original content without violating the rights of other authors.

SEO-optimized content

This category includes material of any format and volume containing a specific number of key accessions. Intelligent use in the text of queries, in particular, allows not only to put the page at the top with minimum investment but also to keep it there for a long time without any subsidy.

Interview

This type of content, whether represented by text or video, is a unique source of information in terms of impact and reach, miraculously gathering record traffic. Of course, we are talking about qualitative material. The watery reasoning of «armchair» experts does not count.

Reviews

Buyers trust the author’s reviews of goods and services if they find them reliable. Given this, in some vertical settings, it makes sense to focus on publishing a broad view of the product, helping people make the right decision.

Traffic can be different

A successful choice of verticals, a well-thought-out structure, and attractive site design - it is wonderful. But passively waiting until users notice your «charm» is a bad idea. You have to attract and then hold the traffic. How? Read more.

Charges applicable

This section lists how to get traffic to a site for money.
1. Contextual advertising: Generate ads through Google Ads. You will be charged for views, clicks, or target actions. Quick and accurate, but expensive.
2. Social media targeting: the analog of context ads, only within social networks. It assumes greater audience involvement through the ability to comment and evaluate posts. Expensive.
3. Aggregators: Company and product information in thematic catalogs. Excellent for e-commerce niches and sweepstakes. Competitive offers make it possible to choose a site with a loyal audience and a moderate price.
4. Links on third-party sites. Choose the site of the profile theme and negotiate with the owners about the placement of the content - native ads, reviews, interviews, press releases. The price is moderate, depending on the coverage.
5. Influencer marketing: Advertising by opinion leaders. You pay a blogger, who delivers good news about your product to his/her fans in a proper way. The cost of collaboration is determined by the size of the audience.
6. Sending out. All channels - email, push, SMS, and chatbots. The main thing is that the addressees should be the most target. Effectiveness depends on the quality of the base and the personalization of the messages.

Free of charge

Ignoring the possibility to receive traffic for free is not our method. Evadav experts recommend using all available arsenal!
1. SEO-promotion: is not only articles with frequency keys but also a carefully thought-out page structure, from header to footer. A good text, anchored in the top one day, will generate a client stream for a long time.
2. Social media: A channel or profile in a popular social network, illuminating the same niche as the main site - a magnificent booster of traffic. Creative posts, quizzes, and thematic collections will help to maintain interest in the product and will not cost you a penny.
3. Q&A services: Places where people are trying to find solutions to problems. A good example is Quora.com. All you have to do is find a topic, close to the niche being promoted, and show yourself as an expert, discreetly promoting your project.
4. Rankings. Some portals practice articles and collections of services, goods, everything in the world. You offer your website or product as a member of such a rating. Famous sites will ask for money for this, smaller resources can mention you for free.
5. Directories and maps will not turn your traffic into Niagara Falls, but you will always have a stable stream from a brand card registered through Google Business. Besides, search engines better rank organizations with confirmed contact information.

It’s way better with analytics

- Traffic should be controlled: where, from where, how much? At every moment of the campaign, you need to know what happens at every stage of the funnel that turns a visitor into a lead.

The basic toolset for analysis is all in Google Analytics.
These services are enough for a beginner to fix traffic volume, see sources, compare conversion coefficients, understand the efficiency of the whole website and its elements. Besides, they not only show the detail but are also free of charge.

- Evadav tip: Knowing your capabilities is good, but understanding how competitors live is even better.

Competitive intelligence through SEMRush and Ahrefs will reveal the secrets of SEO, social media page analysis will show audience size and interaction triggers, feedback on the same Google Maps and IRecommend.ru, help to understand product satisfaction and the blind spots of the market.

Don’t forget the trackers.

More information about trackers, their opportunities, and the importance we revealed in our “Traffic monetization” guide.

Searching for advertisers to monetize traffic from the created website

The website is assembled, configured, and launched. You have a pleasant excitement to watch the growing traffic and calculate profit options. Let’s go through the main channels of monetization.

Contextual advertising (Google AdSense)

It’s an advertisement in any format and relevant to the website topics: from a text note and a banner to a full video review. Every time a customer clicks on an ad block, the publisher gets the money.

- The rewarding system is called PPC (Pay Per Click).
To start working, you have to register in the advertising network and wait for the approval of the administration.

Direct advertising

Having stable traffic of several thousand visitors daily (why not?!) you can address directly to advertisers with the offer of advertising placement.

- Advantage of the method: you set the cost for views by yourself.
Additional income can be obtained if you promote the service in a complex, combining the placement and creation of advertising content into a turnkey service.

Tangible profit in the direct interaction with advertisers yields such types of monetization:
- branding – mixing several types of content on one page/site. The visitor loses the sense of boundaries between original material and advertising and more often gets on the sponsor’s page.
- banner ads – the most popular format. Here success depends entirely on creativity and getting into the needs of the target audience.
- native ads – any content with a subtle mention of the product or brand. The more natural the advertising link, the higher the conversion.
- push, in-page, pop-under – Pop-ups, blocks, and lendings that don’t give the visitor a chance to miss a promotional message. It’s a tool of enormous potential with a proper approach.
- links placement – links to the advertiser’s project, placed in the right places of your site. The easiest way to earn.
 
build_website_for_publishers_snapchot13.jpg

Evadav offers profitable monetization conditions of native ads, push notifications, in-page messages, and pop-under.

We don’t strive to become the best, we’re busy doing your business the best!

Affiliate programs

In order not to starve while waiting for favorable offers from advertisers, the site owner can become a member of the affiliate program of a famous brand or one of the advertising networks. Of course, the topics of your site should coincide with the niche of the seller, and the resource itself should have a presentable view.

Fundraising

It is simple: fill the site with useful content and ask, as a reward, for donations on project development.
 
TbnAlHL.png

Sales of goods and services

Suppose your site is devoted to reviews of the novelties of the game industry. Why not add a few pages of near-game goods: consoles, peripherals, games, or merch?

Paid subscription

The system resembles fundraising, but with one difference: if the visitor does not pay, he will not be able to access the main part of the content.
 
build_website_for_publishers_snapchot15.png

This is how a popular economic resource monetizes traffic: "Pay to know more".

Ad networks

Advertising affiliate networks can provide ads immediately. You don’t have to spend time looking for advertisers, they already did it for you. Every network has its database of active advertisers.

All you have to do is add your site, select the advertising format from the list according to your goals, place the code on your site and income won’t take long.

- Pros: no need to waste your time looking fo-r advertisers, big profit.
- Cons: it is not always possible to choose the type of product or service that will be advertised on your site.

Join Evadav, add new traffic sources and get super profit!

Which strategy to choose in the end?

Experience has shown that an affiliate beginner is more likely to get profit fast if he/she implements time-proven techniques and strategies. Why make new roads if you can use ready-made solutions?

- Evadav ad network is ready to offer publishers more than 25K proven advertisers and 50K+ active campaigns each month.

It is up to you to decide which advertising formats and monetization channels to use. For our part, we declare that push, in-page, pop-under, and native ads are the leaders according to the ratio of profit to effort.

- Evadav tip: don’t stick to only one format, test several, choose what’s the best for you and be on top.

We’re sure, that we look at affiliate marketing the same way as you. Evadav ad network is the best choice for monetization.
See for yourself!
 
 
Link to comment
Share on other sites

  • 2 weeks later...

popunder_en_1200_628.png

 

How to make more money with Evadav Popunder

 

The popunder format is an efficient way to monetize a site or landing page, tested by time and many publishers.

 

In 2022, Popunder will remain as popular and effective as ever.

 

We created a step-by-step guide where we:
- described Evadav Popunder in detail;
- considered its advantages and disadvantages;
- specified settings categories;
- described the most frequent mistakes of the publishers, which should be avoided;
- shared life hacks and recommendations for even more profit.

 

How do you use the popunder traffic and squeeze the maximum out of it? Let’s figure it out!

 

Read the guide

 

If you’re a website owner or an arbitrage manager dealing with traffic, sign up for Evadav and get awesome additional income.

 

Join Evadav

Link to comment
Share on other sites

  • 2 weeks later...

8martaeng.jpg

 

The flowers are blossoming, the whole nature is waking up - it’s Spring! And, of course, we’re celebrating Women’s Day - 8 March!

 

All devices are beeping from promo Push messages, e-commerce sites offer a number of In-Page and Native ads, as well as Popunder.

 

Dear women, the Evadav team congratulates you on the 8th of March and wishes you all the best: happiness, lots of love, and family warmth, today and always.

 

For this special occasion, Evadav give a promo code: 8march

 

Partners, top up your balance from $100 from March 8 to March 15 and get 8% bonus.

 

Use promocode

Link to comment
Share on other sites

popunder_en_1200_628.png

 

High conversion, big volume, low price – it’s not a myth, it’s reality:

 

Popunder world from Evadav

 

Just imagine that you can get a lot of traffic with one format. Also, for a very low price. Have you?

 

It is real with Evadav Popunder format, because it covers the needs of advertisers in large volumes, and low prices allow to scale advertising campaigns.  

 

We have prepared a step-by-step guide for you advertisers to work with the popunder format for high conversions and cool results.

 

In our guide you will learn:

- features of the popunder format;
- how to use Premium traffic;
- how to properly create converting landings;
- how to launch and optimize advertising campaigns;
- the most frequent mistakes that should be avoided;
- life hacks from our experts for maximum profit.

 

Let’s pump popunder format up!

 

Read the guide https://bit.ly/3JcTJLF

 

Join Evadav and get the best conversion and ROI!

 

Do not forget about your manager, who will help you with any question 24/7.

Link to comment
Share on other sites

  • 4 weeks later...

Best_NFT_1200_628_EN.png

Art doesn’t lag behind the technologies. Now any recording, photo, painting or video is possible to digitize. Once you reproduce your piece of art digitally and upload it on the blockchain, it becomes an NFT - a non-fungible token.

How can affiliates monetize such an offering? What are the best NFT programs to monetize? Read on to discover!

How do Affiliate Programs for NFT work?

Regarding the growth of the NFT market, many referral plans appear. Affiliate programs are one of the best ways to grow business, sales, and boost trading. To earn with such programs on NFTs, you need to join the referral programs of some crypto exchanges, like crypto.com.
However, there are affiliate programs excluding NFT sales. In this case, you may try gaining money on clicks.

Example:
Let’s say Ben visits Binance NFT and passes the registration to join crypto trading. Then you (as a publisher) get the commissions on the users’ trades.

What are the NFT platforms offering the best affiliate programs?

We’ve made up a list of the best affiliate programs for you. Here they are:
 
- OpenSea

CPA: Cost per transaction
Commission: 2,5%
Type of the commission: charged once

This is the hugest marketplace for NFTs and crypto collectibles (music, pics, photos, etc.). On the OpenSea you can find many valuable digital items to buy.

Also, you can sell your own creations. You just need to upload your digital work, give it a name, describe it in detail, and opt for a fixed or declining price auction listing.

Affiliate program:
For every transaction, the OpenSea charges 2,5%.
To see how an affiliate program based on NFT sales works, try OpenSea.

- Binance

CPA: Cost per transaction
Commission: Up to 50%
Type of commission: Recurring

Binanace is the biggest crypto platform, which offers multiple products: spot market, derivatives, futures, options, savings and staking services, Binance cloud, trust wallet, NFTs, and so on.  

NFT marketplace includes categories for e-sport, art, gaming, collectibles, and NFT mystery box. The box offers you a random NFT with different prices and rarity.  

Affiliate program
Binance  Affiliate Program lets you create referral links that invite your community to sign up and trade on Binance. The link will automatically credit you as the referred if anyone clicks it and registers. Every time they execute a trade, whether it's on Binance Spot, Futures, Margin Trading, NFT or even Binance Pool, you will receive a commission.

- Crypto.com

CPA: Cost per transaction and lead
Commission: 10%
Type of the commission: recurring and nonrecurring

Crypto.com is an open-source blockchain that allows you to trade on spot, on margin, and with derivatives. It also offers an NFT marketplace with multiple categories (music, sport, gaming, etc.).
Top NFT creators like Aston Martin, Ugonzo, and Snoop Dogg work with the platform.

Affiliate program
To join a Crypto.com affiliate program, you need to fill out the form, present the platform to your community, and choose your preferred mix: long-term commission or one-time payments.

- FTX

CPA: Cost per transaction
Commission: 2,5%
Type of the commission: recurring

FTX ranges among one of the top-5 crypto derivatives exchanges and is popular among millions of users. FTX offers futures and leveraged tokens. Also, the exchange owns a few NFT sites, with Solana, Ethereum, and FTX NFTs available. You can go through the NFT gallery to choose the token you want to buy.
What’s more, on FTX, you can:
- bid on NFTs
- purchase them
- hold them on your FTX NFT gallery, so they'll be available for withdrawal to your personal wallet soon
- redeem them for a good or service.

Affiliate program:
Each FTX user has a unique affiliate link. You will receive 25%-40% of the fees of new users who sign up with your referral code, and the new user will get 5% of the fees returned.

The crypto industry and crypto art are becoming more and more popular. Join and earn now!

Join Evadav to monetize your offers

Link to comment
Share on other sites

 
Easter_prize_1200_628_EN.jpg

Happy Easter, dear Evadavers!

The spirit of this bright holiday is all about hope, love, peace, and prosperity. Evadav team wishes you a joyous celebration with your family!

You may wonder how to monetize your Easter offers? There are a few things you can do to get more conversions:
- Launch discounts;
- Give away promo codes;
- Decorate your banners with holiday stuff.

During this holiday, popular verticals remain:
- Gaming - many games offer fantastic Easter levels (e.g. Angry Birds) or Easter costumes for characters;
 
snapshot_easter3.jpg

- Gambling - poker and casino offer great deals for holidays;
 
 
snapshat_easter2.png

- Finance - crypto platforms often prepare some giveaways for Easter;
 
 
snapshot_easter.png

- E-commerce - Easter decorations, baskets, cakes, and cooking tools are on hype during the Easter holidays.
 
 
snapshor_easter1.png

And we also have a surprise for you! Easter is high time to launch ad campaigns with Evadav and jump into egg hunting!

- Here is what you need to join:

Increase your spending for the period Apr 17 - Apr 24 compared to the previous week and get a Special Easter Bonus.

- For Standard and Bronze levels:

Open a Bronze egg! Increase your spend by $500, and get a $50 coupon from your manager on your next deposit from $500.
- For Silver and Gold levels:
Open a Gold egg! Increase your spend by $1500, and get a $150 coupon from your manager on your next deposit from $1500
- For Platinum and Diamond levels:
Open a Diamond egg! Increase your spend by $5000, and get a $500 coupon from your manager on your next deposit from $5000

The more traffic and campaigns you run, the brighter gifts you receive.

Launch and boost your campaigns, open eggs and enjoy your gifts
Link to comment
Share on other sites

  • 2 weeks later...

2_eggs_1200_628_EN.png

Hello, dear Evadavers!
 
We announce that our Egg hunt is ended.
Thank you all for taking part in it and don't forget to collect your $50, $150, and $500 bonuses.
 
In Evadav, we know that there are never too many gifts. So we've added 2 special eggs!
 
From Apr 24 till Apr 30 open your lucky egg:
- Find holiday eggs in your account;
- Crack them;
- Take a promo code and replenish your account;

Only new accounts are acceptable
 
Silver Egg:
Get a 10% bonus on your first balance replenishment from $100 to $1000.
 
Platinum egg:
Get a $500 bonus on your first balance replenishment from $3000.

Launch your campaign with us and grab your gifts

As you know, we always follow trends, and we want to share them with you.
What are the best Geos for Push ads to monetise in April and May?

- USA
- Germany
- United Kingdom
- India
- Thailand
- Australia

What are the best verticals for Push in April and May?

- Gambling
- Betting
- Crypto

Be trendy, join Evadav

Link to comment
Share on other sites

  • 3 weeks later...

Top_list_and_pops_1200_628_EN_01.png

Premium pops top sources list

Have you already tried our Premium Popunder? It has many benefits, among which:

- Up to 100 times higher CR
- Qualitatively selected and tested sources
- Optimized traffic

- We give a specially selected list with more than 1000 verified sites, sites with conversions already tested by our internal Traffic Quality Team.

What is more, from May 15 to May 31 we have a system of bonuses for new and current partners.

 How to get Bonuses?

1. New Advertisers get:
- $25 sign up promocode may25 for deposits over $200
 
2. For already active Advertisers we have a one more bonus:
- 10% Bonus on the next deposit up to $1000, for advertisers who work with verticals: content_site, gambling, dating, e-commerce, crypto, services, finance, betting, nutra, sweepstakes, software
 
3. Even more, if you already have an inactive account with us just sign in and get a special bonus on your next deposit:
- Re-Activation Bonus in amount of a $50 for deposits from $200.

* all bonuses and promotional codes are valid from 05/15/2022 to 05/31/2022.


Try Premium Pops traffic with Evadav

Link to comment
Share on other sites

  • 4 weeks later...
Win_rate_1200_628_EN_01.png

Hi, Evadavers!

In this article we'll describe what is important to know about a new feature in our advertisers' personal account - WinRate.

Summary:
- What is WinRate?
- What is the relationship between WinRate and the auction?
- How is WinRate calculated?
- How to increase the effectiveness of your advertising campaigns with WinRate?
- How to use WinRate in combination with MicroBidding and Auto-rules?

What is a WinRate?
Win Rate is the percentage ratio of the number of impressions gained in an auction divided by the total number of impressions bid on.

WinRate is based on Bid and CTR.
- Bid - the higher it is, the more chances you have to win the auction.
- CTR - the higher the clickability of the creatives within an advertising campaign, the more likely your bid will win, and your ad will be shown on the publisher's site.

Important: For CPC model only!!!
For the CPM model, CTR is not counted.

In other words, WinRate is a parameter that indicates the competitiveness of the used bid, set of creatives, and targeting settings for the ad campaign / source.

How does the auction work?
It's based on a basic calculation formula: CTR * Bid = CPM.

Advertisers are competing for each impression on the platform. The system forms an auction. All advertising campaigns take part in this auction, which, according to their targeting settings, are able to bid for the ad impression.

The system chooses the ad campaign which has the highest CTR*Bid. This approach focuses on delivering relevant ad creatives to the most targeted audience at the publishers' sites.

WinRate Formula

WinRate in percent = (number of impressions won / number of auctions in which the campaign participated) x 100

For example, if a bid participates 1 million times and wins 500,000, this is calculated as:
(500,000 / 1,000,000) X 100 = 50% WinRate

- green indicator 70%+ - your advertising campaign is taking enough hits within the auction. Raising the bid and adjusting the sources, you can achieve even higher rates, for our part, we consider this level "good".
- yellow 50<69% - your ad campaign is in the middle of the auction. You can get more impressions by doing optimization.
- red 0<49% - an important signal for the analysis of the advertising campaign and raising the bid / change of creatives and/or targeting.
- n/a - the index is calculated for the period selected in the statistics. If you see this sign next to a campaign or a source in the statistics, this means that your company does not get enough data for the correct calculation of the WinRate. We recommend increasing the traffic buy for such a campaign in order to collect enough statistics for calculations.

Increasing your WinRate
A high WinRate in programmatic terms might indicate low competition for users at the source of traffic or an effective bid.
A low WinRate is always a signal that the bids for a specific campaign and/or source need to be increased and the creatives need to be checked according to their CTR.

Here are some ideas on how to increase the WinRate for your campaign.

-Grow up the bid for ad campaigns with low WinRates

-Buy more traffic in campaigns with creatives that have a high CTR, or duplicate them for other campaigns.

-Optimize the bid for sites with a high WinRate

-Use auto-rules to whitelist and blacklist sources to select the ones that give you the most conversions at a given cost.

-Use micro-bidding to optimize bids by source.

The Microbidding option allows you to unleash the full potential of WinRate's capabilities.

With Microbidding + WinRate, you can analyze and see the actual amount of redeemable traffic, and auction WinRates per campaign and change the rates for zones and sources separately. This will give you the maximum flexibility in buying traffic and make your ROI unattainable for your competitors.

*The micro-bidding option is only available to Gold-level users on our platform.

Let's see on the example of a test advertising campaign with low WinRate.
 
news_winrate_campaigns_single_ad_campaigns_2.png

The microbidding + WinRate combination will be available for editing within the ad campaign itself:
 
news_winrate_campaign_countries_bids_4.png

Also, similar settings can be made directly in the statistics.
To do so, go to the general statistics tab, select an ad campaign from the general list and its traffic purchase model (CPC in this example) and indicate the country in the filter.
 
news_winrate_statistic_panel_1.png

Now let’s proceed with the analysis. Consider the data in detail.
 
news_winrate_campaign_microbidding_5.png

In the screenshot, we see the different indicators of the WinRate.
It is worth noting that those sources with a high WinRate in the green zone also have custom Bid significantly higher than the average. Such sources also have high-profit margins and ROI.

In line 2, we see the opposite situation. WinRate on this source is in the red zone, and despite a large amount of traffic and low cost per click, nevertheless, this source does not bring profit.

As part of an advertising strategy, the best choice would be to raise the bid for such a source. However, the creatives within this advertising campaign should not be replaced, as they are effective at the current stage, as you can see by the ROI for the other sources.

Bottom line:
We've taken an in-depth look at the WinRate metric, its importance, and its role when working with the Evadav platform. We wish our advertisers a successful test and look forward to your feedback.

If you have any questions, please contact your manager, who is ready to help you 24/7/365.

LAUNCH ADVERTISING CAMPAIGNS AT EVADAV
Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Loading...
×
×
  • Create New...