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SEO helps small business owners create fast, robust, and user-friendly websites that rank higher in search engines, which in turn helps bring more qualified potential customers to their sites and eventually increases conversion rates. SEO also helps build brand awareness for your business as search engine users are more likely to trust a site that are on first page of search engine results pages (SERPs) than brands who are not. If you’re a small business owner, you should utilise SEO to build a strong web presence and bypass your competitions to gain new customers for your business and take it to the next level. 1. User-Friendly Websites SEO will help small business owners create a faster, smoother, and user-friendlier website. Although most people still hang on to the old definition of SEO, thinking that it is only about optimising for the search engines, however, today SEO is also about improving user experience too. 2. Bring in MORE Customers Let’s face it, one of the main reasons for having a website is to stand out from your competition and increase your customer base. Otherwise, why invest 1,000s of pounds (£) on marketing, right? Businesses that have a SEO optimised website bring MORE customers and grow as twice as fast than businesses who do not have one. https://www.navrangiecommerce.com/website-development/ 3. Better Conversion Rates SEO-optimised websites loads faster, are easy to read and surf, and will display properly in almost all types of devices, including mobile and tablets. Websites that are easy to read and navigate are more likely to grab and hold attention from your readers or visitors – i.e. they’re more likely to become your loyal customers, subscribers, and returning visitors. 4. Build Brand Awareness One of the benefits of getting higher rankings on the SERPs is building brand awareness. When your sites appear on the first page of major search engines such as Google, Yahoo, and Bing, your potential customers are more likely to trust your brand when they search for a particular term rather than other brands that don’t have a strong web presence.