Google can update its algorithms day by day to improve visibility and focus on the quality of content to search on SERP. If you want to get high rank of your website, first check basic optimize topic like as content, URL, page linking, page speed, and page scrolling etc.
Always quality of content will be the key factor to rank on google. So update your page content regularly in short time period. I define some terms that help your website to grow rank on google.
- Optimize Website Content
- Check On-Page SEO Factors
- Improve Off-Page Links Activity
- Increase Website page speed
- Engage with Social Media to promote Website
- Don't use Copy Past Content