3 Benefits Of Pay Per Click Advertising

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Over the past few years, pay per click advertising has become an extremely popular option for online marketers. Whether you are working for a large corporation or just have your own web site, PPC advertising can help you achieve your online marketing goals. Thanks to the diversity of companies offering pay per click advertising (from the major search engines of Google, Yahoo and MSN to smaller players like Search Feed and 7Search), you can use PPC advertising to benefit your web site, regardless of your budget. In order to help you understand the true potential of pay per click advertising, here are three benefits that it can provide:

 

Traffic-Obviously, this is the number one benefit of PPC advertising. Because of the low costs of bidding on keywords, pay per click advertising can help you drive a large amount of traffic for a relatively low price. The other major advantage of PPC traffic is the fact that it is instant. Unlike organic traffic (which can many months or even a year to start coming for new web sites), you can start driving pay per click traffic to your web site right now.

 

Branding-Many online marketers are working under the misconception that once they have achieved strong organic search engine rankings, running a PPC campaign is worthless. On the contrary, setting up and running a pay per click campaign is quite valuable, even if your web site is drawing in quality traffic organically. The reason that a PPC campaign can compliment organic rankings is that it can help improve your web site’s branding. When potential visitors see your web site listed twice in a search engine’s results, their trust for you will increase immensely. This will translate into more leads and/or sales from your web site, along with more return visitors.

 

Easy Conversion Tracking-The reason I am adding this as a benefit is because it shows how much easier it is to control and manage your PPC budget versus an SEO or similar budget. When it comes to PPC, you not only know exactly how much money your web site is generating, but you also know exactly how much you had to spend to make it. This will help you carefully plan your budget and get the most results for the money you have.

[salmanrashid]

The best benefit for PPC advertising is that they you can earn a decent amount of money from you webiste at home.

[Andyneuman]

Traffic. Unlimited traffic. This is what I like about paid advertising.

 

If you have a budget - you have a traffic.

 

As for quality. Google Adwords has the most quality traffic.

[alylory28]

interesting....... only 3, i know something about 5 benefits of pay per click adevertising

 

1) Speed-to-market – Unlike organic SEO, PPC ads can be launched quickly, bringing in targeted traffic and qualified leads to your website.

2) Reach– Additional traffic can be sent to your website, expanding your online visibility and helping you establish your company as a leader in your industry.

3) Highly-targeted website traffic–Assigning different ad copies for specific keywords and demographics can dramatically increase the quality of website traffic. PPC ads can be scheduled to run during the best sales periods and in specific geographic regions.

4) Testing Capabilities– PPC is a great way to provide low-risk testing for keywords, enabling you to determine if a full site optimization campaign is worthwhile. It’s also great for landing page A/B testing, allowing you to direct traffic to your choice of different pages of your site in order to find which pages convert at the highest rate.

5) Maximize the return on your marketing investment– Because you pay for PPC only when an ad is clicked, it’s easy to manage costs, track conversions, and determine your ROI. Cost-per-conversions are valuable when comparing your PPC campaign ROI against other marketing tactics. Data is reported accurately and correctly and campaign results can be tracked extensively.

[walkerbushgeorge]

ppc is one the best proven advertising/marketing methods to drive traffic to your websites. 

[Salvadora]

Pay per click advertising is beneficial for advertisers but the pay is very little for the members in the sites. That's why many people get tired of these sites as they are not worth much the efforts put in.