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Why Cheap SEO for Online Marketing Doesn't Work


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You may have realized that Search Engine Optimization (SEO) is the way to go to get your pages ranked highly in the Search Engine Rankings Pages (SERPS) and you may have bought a few web tools to help you, or you may have approached an SEO company, which, having relieved you of a few hundred bucks, has now deserted you because you took a one-off deal - the cheapest SEO option. Unfortunately you may have jumped only a page or two and still not be anywhere near making the money you thought you would with your website.

There are cheap SEO services out there in Internet land which offer you some or all of the following and here I am not quoting from any one particular website for SEO services; this list is only an example of what is on offer.

  • Keywords and density of 2 or 3 per cent
  • Meta tags and on page coding such as H1 and H2 tags, words in bold etc.
  • Outbound links
  • Backlinks
  • Search engine-friendly URLs

However you can do all this for yourself. Also if it were that simple to rise in the SERPS all sites would rise fantastically. What these SEO services do not offer are relevant backlinks from top sites in your niche, neither do they offer to help you with original content for your site which is of prime importance these days for a site to get at the top of the SERPS. They can increase your SERPS position, but you won't be where you want to be-in the first five of those coveted pages. What they probably will do is post a few comments on forums with your URL link although the comments may not be on forums which are relevant to your niche, so they are fairly useless. Commenting isn't a terribly good way of getting a high profile site unless your views are new and attention-grabbing. They probably won't use Tools and Extras - Google Places, Google Shopping, etc which can make all the difference between you and your competitors. (You know about these tools for online marketing don't you?)

A good SEO service company will give you quotes for their annual service, and will expect to work with you and your site for its lifetime. SEO is a continual process and the experts will test out the potency of keywords, and help you get high quality content, which most of the cheap SEO services don't mention, because they can't deliver. The better firms will consistently optimize titles and page design so that they have a positive impact on visitors to your site and they will create sitemaps for ease of negotiating the pages. They will use a systematic approach to build social media links and other relevant, quality links. These links will be built, with keyword anchors and optimal on-page placement, so that visitors will leave your site with a very good impression of it and return, and you will also ultimately climb into those top SERPS.

Don't waste your cash on cheap SEO tools and services as they won't help you get rich quick. If you want to make money from your site you will need to make an investment in a good SEO service

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  • 5 months later...

Truth is that there are many SEP "experts" all over the internet as it seems to be the easiest yet lucrative thing to do. The challenge upon the website owner is to choose carefully the best one for the job. I agree that if better to go for the best and expect the best service. In cases where you can, its better to get involved or do it yourself.

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  • 7 years later...
  • 7 months later...

Search engines constantly strive to improve the quality of search results, so it is necessary to promote the Internet resource in a comprehensive manner. This is working with the technical side, content as a decisive factor, convenience, usability, correct display on various devices and attracting natural links.
It is important to always understand how all these mechanisms work and why SEO services can't be cheap in many niches.

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