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jocial

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About jocial

  • Birthday 04/05/1988

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  1. When Facebook acquired Instagram back in 2012, the world’s collective jaw dropped at the $1 billion purchase price. A little over 4 years later, that purchase is looking like the smartest thing Facebook has done since its inception. Consider these statistics, courtesy of brandwatch.com: https://www.brandwatch.com/blog/37-instagram-stats-2016/ Ad revenue for 2017 is projected to reach $2.81 billion. User engagement with brands is 10 times higher than on Facebook, and 84% higher than Twitter. 50% of Instagram’s users follow at least one brand. 70% of the most used hashtags are branded. Add to this picture the fact of Instagram’s new shoppable photos feature and it becomes apparent that the platform is going to dominate the social marketing landscape in the coming years. With all this attention on Instagram for business, though, comes a downside. Brands are going to have to work harder than ever to get noticed, let alone sustain engagement. What’s bad news for brands is good news for influencers, though. There are over 500 million active users on Instagram, and companies are going to have to increasingly funnel their message through influencers if they want to reach the right audience. 2017 will be a kind of gold rush for influencers, as brands will race to stake their claim on as many and as diverse a group of them as possible. With that rush will come the need for the right tools to locate and vet new talent, while needing to manage multiple campaigns and the people involved. With this in mind, finding a decent influencer marketing platform becomes of paramount concern. Keep in mind, though, if you’re targeting Instagram as your platform of choice, simply searching for the “best” ones won’t do. Some platforms are better than others when it comes to finding the stars who shine brightest on Instagram. More Information: Influencer Marketing Platform - https://www.jocial.com/
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